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Area Sales Manager

6.00 to 9.00 Years   Hyderabad/ Secunderabad (Telangana)   29 Apr, 2025
pepsico india ltd
Job LocationHyderabad/ Secunderabad (Telangana)
EducationMBA/ PGDMAny Graduate
SalaryAs per Industry Standards
IndustryManufacturing/Industrial
Functional AreaSales/Business Development
EmploymentTypeFull-time

Job Description

OverviewJob Overview:ASM is the first managerial role that is responsible for handling distributors ranging in scale & handles a team of customer executives on company payroll. ASM is responsible for coaching CEs to plan, deploy and execute joint business plans and driving sustainable sale capability of their distributor.ResponsibilitiesAccountibility:

  • ASM will be instrumental in resolving market challenges, growing business and ensuring smooth operations in each territory, within entitled discount budget.
  • ASMs also works with marketing team, sales development team, revenue management and supply chain team to have correct go to market model, execute branding agendas, and ensure stock availability.
Responsibilities: Strategy and AOP
  • AOP target planning & tracking for CEs that are consistent with Unit plan
  • Execute necessary plans to consistently grow shares in each category as per plan
  • Ensure transparent communication to the field team including partners
  • Managing discounts and distributor margins
  • Setting up and Retiring DB channels and guide on standard operating procedures
Market Share
  • Improve market share by increasing net distribution and weighted distribution
  • Activate brands - Pack wise & channel wise activities to improve Market Share
  • Ensure asset productivity and drive corporate/regional marketing agenda
  • Develop team capabilities to address channel partner stability related issues
  • Understand financial impact of promotions in the territory, rationalize and ensure clear communication and adherence of promotions
  • Possess high competition intelligence in constant monitoring of all competition
Team Building
  • Assess performance capability & providing development feedback to team
  • Recognize CEs on internal/external platforms
  • Partner with Sales HR and drive Core People Processes across the team
  • Own the frontline functional skill development and Development Action Plan
QualificationsQualifications:
  • Any under graduation
  • Post Graduation (Tier 2/3 College)
  • Preferable MBA
Experience:
  • 6 Years
  • FMCG Sales (Similar GTM)
Locations: Hyderabad, India

Keyskills :
distributor management team coaching market strategy sales execution performance tracking target planning distribution handling distributors market share revenue management gtm sales development sales hr fmcg sales marketing promotions tea

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