Assistant Manager Performance Marketing

Job Description

As an Assistant Manager Performance Marketing at GN Hearing in Navi Mumbai, you will be a key member of the APAC Marketing team, responsible for driving high-quality leads and business outcomes through paid digital channels and enhancing dealer networks digital marketing capabilities.**Role Overview:**You will be involved in various exciting tasks including campaign planning & execution, performance analytics & reporting, landing page & conversion optimization, marketing automation & SFMC, dealer digital marketing consulting, collaboration & stakeholder management, and market & competitor insights.**Key Responsibilities:**- Plan, set up, and manage paid campaigns on Google Ads (Search, Display, YouTube) and Meta Ads (Facebook & Instagram).- Track and report performance against KPIs such as CPM, CTR, CPC, CPL, CPA, ROAS, and conversion rate.- Work with content design and web development teams to create high-converting landing pages.- Utilize Salesforce Marketing Cloud (SFMC) and other automation tools for lead nurturing campaigns.- Conduct Digital Marketing Consulting Program for dealers, recommending improvements and best practices.- Partner with internal teams and external agencies for campaign alignment and execution.- Regularly review competitor strategies and stay updated on new features in ad platforms.**Qualifications Required:**- Bachelors degree in marketing, Business, Digital Media, or related field.- 3 years of hands-on experience in running and optimizing paid digital campaigns.- Strong proficiency in Google Ads, Meta Ads, Google Analytics (GA4), and Salesforce Marketing Cloud (SFMC).- Experience in lead generation environments, with exposure to dealer/channel networks as a plus.**Additional Company Details:** The company values autonomy, ownership, and mutual respect, providing a collaborative and supportive work environment for employees.Join GN Hearing to make a difference and bring people closer through innovative marketing strategies!Please note that occasional travel may be required for this role. As an Assistant Manager Performance Marketing at GN Hearing in Navi Mumbai, you will be a key member of the APAC Marketing team, responsible for driving high-quality leads and business outcomes through paid digital channels and enhancing dealer networks digital marketing capabilities.**Role Overview:**You will be involved in various exciting tasks including campaign planning & execution, performance analytics & reporting, landing page & conversion optimization, marketing automation & SFMC, dealer digital marketing consulting, collaboration & stakeholder management, and market & competitor insights.**Key Responsibilities:**- Plan, set up, and manage paid campaigns on Google Ads (Search, Display, YouTube) and Meta Ads (Facebook & Instagram).- Track and report performance against KPIs such as CPM, CTR, CPC, CPL, CPA, ROAS, and conversion rate.- Work with content design and web development teams to create high-converting landing pages.- Utilize Salesforce Marketing Cloud (SFMC) and other automation tools for lead nurturing campaigns.- Conduct Digital Marketing Consulting Program for dealers, recommending improvements and best practices.- Partner with internal teams and external agencies for campaign alignment and execution.- Regularly review competitor strategies and stay updated on new features in ad platforms.**Qualifications Required:**- Bachelors degree in marketing, Business, Digital Media, or related field.- 3 years of hands-on experience in running and optimizing paid digital campaigns.- Strong proficiency in Google Ads, Meta Ads, Google Analytics (GA4), and Salesforce Marketing Cloud (SFMC).- Experience in lead generation environments, with exposure to dealer/channel networks as a plus.**Additional Company Details:** The company values autonomy, ownership, and mutual respect, providing a collaborative and supportive work environment for employees.Join GN Hearing to make a difference and bring people closer through innovative marketing strategies!Please note that occasional travel may be required for this role.

Keyskills :
Access Control SystemB2CAccount ManagementLegal OperationsArabic Speaking