L3 Area Sales Manager, Vijayawada, IBU

Job Description

Experience3 - 8 YearsLocationVijayawada ROAndhra PradeshNature of JobSales & MarketingJob roleSalesJD - IBU L3 - ASM SalesJob Title:Area Sales ManagerFunction:Sales - IBUSub-function: Reports to:Divisional Manager Sales - IBUOffice/Location:Vijayawada1. JOB PURPOSEAn Area Sales Manager manages the sales force within his defined regional territory. An Area Sales Manager is responsible for overseeing sales operations, meeting revenue/volume targets and managing the sales team in the region. The product portfolio of the intra-city business unit includes 3 wheeler passenger and cargo vehicles, a quadricycle and soon EV as well. The Bajaj 3Wh is well known in all pockets of India, and the ASM will be responsible to expand the markets and handle dealers.2. REPORTING RELATIONSHIPSReporting toDirect ReportsDivisional Manager (Sales - IBU)NIL3. INTERACTION WITH STAKEHOLDERSInternalExternalDirect Sales team Marketing team Finance team Network Development team Sales Planning team Service team Dealerships Interaction with customers / unions BAFL , Other financersIndirect4. JOB REQUIREMENTSEducational QualificationsEssential: Any post graduate (MBA) from Tier 2 colleges.Desired: Post graduate (MBA) from a premier institute.Work ExpMin: 3Max: 8Need for travelHigh75%5. KEY COMPETENCIESTechnical/Functional Understanding of sales processes Dealership Management Product Knowledge Market Intelligence Competition Tracking Network development Negotiation and Conflict Resolution Sales Training Local Activation BTL activations MarketingBehavioural Continuously raise the bar Ensure results with speed Meet customer expectations6. KEY RESPONSIBILITIESSales Vs. Targets: Achieving the sales targets through channel partners in the assigned region Increasing the market share for the assigned region by providing strategic directives Involved in the preparation of Sales plan with Divisional Manager for setting sales targets for Sales executives by analyzing actual sales vs expected sales Updating market developments periodically to facilitate proactive steps to combat competition Analyzing market sales data and customer satisfaction data Drive volume and Market Share growth in all categories soldNetwork Coverage: Identifying the network gaps & identify prospective dealers Managing the business by monitoring each dealership in terms of viability and profitability Identifying new towns for ExpansionSystems and Processes: Capturing ASM best practices and deploy them horizontally in concerned areas Timely Training to Dealers and dealer staff on Sales process, Product & CRM related activities Reporting on Dealer performance, Market Shares, Market information, Sales Forecast, Competitor Performance, RTO analysis, Application Matrix, Financier Matrix and Team Productivity Timely entering targets and achievements on internal platform (CDMS)Manpower: Ensuring adequacy of manpower at channel partners Timely training of the Dealership Sales ManpowerBTL/Local Level Marketing: Initiate marketing programs/ BTL activities from time to time in the assigned region and monitor customer service to achieve sales objectives and customer satisfactionStock and Working Capital: Managing the funds flow to the dealerships and ensure optimization of working capital Stock planning & correctionFinance: Manage funds flow to the dealerships by way of coordinating with the Financiers Ensures smooth operation by tying up with Financiers for trade advances or Inventory Funding Continuous interaction with various financers (Including BAFL) to ensure retail finance at the dealershipsThe above list is not exhaustive and could evolve with changing needs & priorities of the company7. KEY RESULT AREAS Sales Vs Target Market share growth Adequacy of Network Coverage Systems & Processes Finance Manpower Projects undertaken by the BU/ region for the quarter Local Level marketing and BTL activities,

Keyskills :
Sales OperationsDealer ManagementMarket IntelligenceNegotiationConflict ResolutionSales TrainingMarketingChannel Partner ManagementNetwork DevelopmentSales PlanningManpower ManagementWorking Capital ManagementSales Team ManagementRevenue Targ