Digital Product Marketing Manager

Job Description

As a Digital Product Marketing Manager at UWorld, you will be responsible for leading product marketing and digital marketing strategy for one or more verticals. Your role will involve focusing on strategic digital marketing efforts to drive awareness, highlight the benefits of educational tools, and convert leads into paying customers. The ideal candidate will be data-driven, results-oriented, and capable of translating insights into actionable marketing strategies.**Key Responsibilities:**- Own the annual GTM strategy for assigned verticals, covering B2C candidate acquisition, retention and renewal, and B2B institutional outreach- Design and execute 360-degree omnichannel GTM plans aligning paid search, organic, email, social, and sales touchpoints- Define and maintain positioning, messaging hierarchy, and value proposition for each vertical- Translate product features into candidate and institutional buyer benefits at each stage of the journey- Build exam-seasonality-aware campaign calendars and lead product launch planning end to end- Monitor market shifts, develop buyer personas, and map buying journeys- Brief the digital marketing team on campaign strategy, target personas, and messaging- Define KPIs per vertical and maintain a reporting framework tracking GTM performance- Provide pricing input based on competitive benchmarking and market conditions- Monitor industry trends, exam regulatory changes, and brief leadership on emerging threats and positioning opportunities**Qualifications Required:**- 10 years of senior product marketing experience in B2B and B2C channels- Proven track record of designing and executing omnichannel GTM strategies- Hands-on experience building B2B marketing intelligence programs- Deep familiarity with exam-driven or ed-tech markets- Technical proficiency with marketing automation, analytics, and SEO/SEM toolsThe UWorld company is a worldwide leader in online test prep, trusted by over 2 million students since 2003. As a Digital Product Marketing Manager at UWorld, you will be responsible for leading product marketing and digital marketing strategy for one or more verticals. Your role will involve focusing on strategic digital marketing efforts to drive awareness, highlight the benefits of educational tools, and convert leads into paying customers. The ideal candidate will be data-driven, results-oriented, and capable of translating insights into actionable marketing strategies.**Key Responsibilities:**- Own the annual GTM strategy for assigned verticals, covering B2C candidate acquisition, retention and renewal, and B2B institutional outreach- Design and execute 360-degree omnichannel GTM plans aligning paid search, organic, email, social, and sales touchpoints- Define and maintain positioning, messaging hierarchy, and value proposition for each vertical- Translate product features into candidate and institutional buyer benefits at each stage of the journey- Build exam-seasonality-aware campaign calendars and lead product launch planning end to end- Monitor market shifts, develop buyer personas, and map buying journeys- Brief the digital marketing team on campaign strategy, target personas, and messaging- Define KPIs per vertical and maintain a reporting framework tracking GTM performance- Provide pricing input based on competitive benchmarking and market conditions- Monitor industry trends, exam regulatory changes, and brief leadership on emerging threats and positioning opportunities**Qualifications Required:**- 10 years of senior product marketing experience in B2B and B2C channels- Proven track record of designing and executing omnichannel GTM strategies- Hands-on experience building B2B marketing intelligence programs- Deep familiarity with exam-driven or ed-tech markets- Technical proficiency with marketing automation, analytics, and SEO/SEM toolsThe UWorld company is a worldwide leader in online test prep, trusted by over 2 million students since 2003.

Keyskills :
360degree omnichannel GTM strategyProduct positioningmessagingB2BB2C GTM strategyMarket segmentationpenetration processExam seasonalitycampaign calendar planningStudentcandidate lifecycle marketingProduct launch planningexecutionBrand standar