Director of CRM Marketing

Job Description

As the Marketing Head for luxury brands, your role will involve driving brand strategy, consumer engagement, and business growth. Your responsibilities will include leading end-to-end marketing efforts, ensuring global brand alignment, premium storytelling, and commercial impact across various channels. This strategic leadership position requires expertise in luxury marketing, brand building, and stakeholder management.**Key Responsibilities:**- Own the annual marketing strategy and calendar for brands in alignment with global brand guidelines and business objectives.- Drive brand positioning, awareness, and desirability in the Indian luxury consumer landscape.- Partner with global brand teams to maintain consistent luxury codes and storytelling.- Conceptualize and execute integrated marketing campaigns across various channels such as ATL, BTL, digital, PR, and events.- Lead launches, store openings, and high-touch brand experiences.- Drive localized campaigns while preserving the global brand DNA.- Lead digital marketing strategy encompassing social media, content, influencers, CRM, and performance channels.- Utilize consumer insights and data to enhance customer acquisition, engagement, and retention.- Work closely with Business Heads, Retail, VM, and Merchandising teams to support sell-through and traffic objectives.- Track marketing ROI, budgets, and campaign effectiveness to ensure alignment with sales cycles and store priorities.- Lead and develop the marketing team supporting the brands.- Manage agencies (creative, media, PR, digital) and external partners effectively.- Act as the key marketing interface with global principals and internal leadership.**Qualifications Required:**- Masters degree or equivalent in Marketing, Fashion Management, or Business Administration.- 1218 years of experience in marketing, preferably in luxury/premium fashion, lifestyle, or consumer brands.- Prior experience working with international luxury brands or global principals is preferred.- Strong creative sensibility with data-driven decision-making skills.- Exposure to retail-led marketing and omnichannel ecosystems is a strong advantage.- Experience in managing cross-functional teams, agencies, and large-scale budgets. As the Marketing Head for luxury brands, your role will involve driving brand strategy, consumer engagement, and business growth. Your responsibilities will include leading end-to-end marketing efforts, ensuring global brand alignment, premium storytelling, and commercial impact across various channels. This strategic leadership position requires expertise in luxury marketing, brand building, and stakeholder management.**Key Responsibilities:**- Own the annual marketing strategy and calendar for brands in alignment with global brand guidelines and business objectives.- Drive brand positioning, awareness, and desirability in the Indian luxury consumer landscape.- Partner with global brand teams to maintain consistent luxury codes and storytelling.- Conceptualize and execute integrated marketing campaigns across various channels such as ATL, BTL, digital, PR, and events.- Lead launches, store openings, and high-touch brand experiences.- Drive localized campaigns while preserving the global brand DNA.- Lead digital marketing strategy encompassing social media, content, influencers, CRM, and performance channels.- Utilize consumer insights and data to enhance customer acquisition, engagement, and retention.- Work closely with Business Heads, Retail, VM, and Merchandising teams to support sell-through and traffic objectives.- Track marketing ROI, budgets, and campaign effectiveness to ensure alignment with sales cycles and store priorities.- Lead and develop the marketing team supporting the brands.- Manage agencies (creative, media, PR, digital) and external partners effectively.- Act as the key marketing interface with global principals and internal leadership.**Qualifications Required:**- Masters degree or equivalent in Marketing, Fashion Management, or Business Administration.- 1218 years of experience in marketing, preferably in luxury/premium fashion, lifestyle, or consumer brands.- Prior experience working with international luxury brands or global principals is preferred.- Strong creative sensibility with data-driven decision-making skills.- Exposure to retail-led marketing and omnichannel ecosystems is a strong advantage.- Experience in managing cross-functional teams, agencies, and large-scale budgets.

Keyskills :
Brand StrategyBusiness GrowthBrand BuildingStakeholder ManagementDigital MarketingCustomer AcquisitionCustomer EngagementCustomer RetentionBudget ManagementTeam ManagementConsumer EngagementLuxury MarketingPerformance MarketingIntegrated Mark