Head - Marketing

Job Description

As the Head of Marketing at our company, you will play a crucial role in leading our global marketing initiatives. Your expertise in the IT and SaaS sectors will guide you in driving demand generation, brand positioning, and digital marketing to accelerate our business growth.**Key Responsibilities:**- **Marketing Strategy & Leadership** - Define and lead the global marketing strategy aligned with business goals and revenue targets. - Position Lepton Software as a thought leader in geospatial and location intelligence domains.- **Brand Management & Positioning** - Build and manage the companys brand identity, voice, and value proposition across all channels. - Ensure brand consistency in communications, campaigns, and customer touchpoints. - Manage public relations, media engagement, and corporate communications.- **Digital Marketing & Lead Generation** - Develop and implement demand generation strategies to drive qualified B2B leads. - Optimize multi-channel marketing campaigns (email, SEO/SEM, social, webinars) in alignment with sales goals. - Generate high-quality leads and nurture them through the sales funnel in collaboration with the sales team.- **Product & Content Marketing** - Lead content strategy for whitepapers, blogs, case studies, videos, presentations, and thought leadership content. - Work closely with product and sales teams to translate complex technical offerings into compelling narratives. - Ensure SEO-optimized and persona-driven content across platforms.- **Event Management** - Plan and manage participation in industry events, webinars, partner programs, and customer conferences. - Drive event marketing strategies including pre-event promotion, on-ground branding, and post-event follow-up.- **Team Development & Management** - Build, lead, and mentor a high-performing marketing team. - Establish KPIs and performance metrics to ensure accountability and continuous improvement.- **Market Intelligence** - Analyze market trends, customer insights, and competitive landscape to inform strategy. - Identify new market segments and growth opportunities.- **Analytics & ROI** - Track KPIs, optimize campaign performance, and report marketing ROI to leadership.**Qualifications and Skills:**- Bachelors or Masters degree in Marketing, Business, or related field; MBA preferred.- 7 years of progressive experience in B2B marketing, preferably in IT/Software/Technology domains.- Proven track record of driving growth through modern marketing strategies.- Strong leadership, team-building, and project management skills.- Experience with marketing automation tools, CRM systems, and analytics platforms.- Data-driven decision-maker with a strategic and creative mindset. As the Head of Marketing at our company, you will play a crucial role in leading our global marketing initiatives. Your expertise in the IT and SaaS sectors will guide you in driving demand generation, brand positioning, and digital marketing to accelerate our business growth.**Key Responsibilities:**- **Marketing Strategy & Leadership** - Define and lead the global marketing strategy aligned with business goals and revenue targets. - Position Lepton Software as a thought leader in geospatial and location intelligence domains.- **Brand Management & Positioning** - Build and manage the companys brand identity, voice, and value proposition across all channels. - Ensure brand consistency in communications, campaigns, and customer touchpoints. - Manage public relations, media engagement, and corporate communications.- **Digital Marketing & Lead Generation** - Develop and implement demand generation strategies to drive qualified B2B leads. - Optimize multi-channel marketing campaigns (email, SEO/SEM, social, webinars) in alignment with sales goals. - Generate high-quality leads and nurture them through the sales funnel in collaboration with the sales team.- **Product & Content Marketing** - Lead content strategy for whitepapers, blogs, case studies, videos, presentations, and thought leadership content. - Work closely with product and sales teams to translate complex technical offerings into compelling narratives. - Ensure SEO-optimized and persona-driven content across platforms.- **Event Management** - Plan and manage participation in industry events, webinars, partner programs, and customer conferences. - Drive event marketing strategies including pre-event promotion, on-ground branding, and post-event follow-up.- **Team Development & Management** - Build, lead, and mentor a high-performing marketing team. - Establish KPIs and performance metrics to ensure accountability and continuous improvement.- **Market Intelligence** - Analyze market trends, customer insights, and competitive landscape to inform strategy. - Identify new market segments and growth opportunities.- **Analytics & ROI** - Track KPIs, optimize campaign performance, a

Keyskills :
Marketing StrategyBrand ManagementDigital MarketingLead GenerationProduct MarketingContent MarketingEvent ManagementTeam ManagementMarket Intelligence