HR Tech Analyst

Job Description

****You will be supporting strategic and tactical marketing issues for Relationship Marketing and/or a specific Brand Marketing or Business department by providing analytical consulting on operational and program structure issues for the frequency program. Your role will involve providing recommendations on consumer targeting through the statistical modeling of customer behavior.**Key Responsibilities:**- Utilize campaign management, data mining software, and statistical/computational methods to analyze results of direct marketing testing in frequency and non-frequency applications based on analytical objectives from business functional areas.- Build statistical models of customer behavior and business processes, and provide recommendations for enhancements to the marketing database from an information needs perspective.- Prepare presentations to marketing managers based on interpretation of data analysis to report findings and make recommendations.- Develop content for formal Analytical Skills training courses for marketing managers.- Apply analytical techniques to one or more disciplines.- Select and use appropriate software to effectively analyze data.- Compile and analyze information.**Qualifications Required:**- Bachelors or Masters Degree in Quantitative Discipline or an equivalent combination of education and work-related experience.- 4 to 7 years progressive work-related experience in relational decision-support databases and consulting in the analytics discipline with demonstrated proficiency and understanding in one or more functions related to the position.- Demonstrated quantitative/computational skills.- Demonstrated proficiency with statistical techniques for post-promotion analysis and response modeling.- Demonstrated knowledge of multivariate techniques.- Demonstrated proficiency developing queries to transform data from relational and flat-file database structures.- Demonstrated experience with statistical software (SAS) and online analytical processing tools.- Demonstrated experience programming in a modern programming language. Working knowledge of SQL.- Clear, concise, and succinct communication skills, including adapting both verbal and written communication to the needs and level of the user.**Additional Company Details:**At IHG Hotels & Resorts, you will be part of a global team working together to deliver True Hospitality for Good. With corporate offices and over 6,000 hotel destinations worldwide, a career at IHG offers a unique culture, brilliant colleagues, and a host of corporate opportunities to broaden your horizons. The company values connections, productivity, and inclusivity, providing flexibility in working arrangements, impressive room discounts, wellbeing support, and an inclusive culture that celebrates differences and encourages bringing your whole self to work. IHG Hotels & Resorts is committed to providing equal employment opportunities and promoting a culture of trust, support, and acceptance for all colleagues. If you believe youd be a great fit for the job, dont hesitate to hit the Apply button and start your journey with IHG today. ****You will be supporting strategic and tactical marketing issues for Relationship Marketing and/or a specific Brand Marketing or Business department by providing analytical consulting on operational and program structure issues for the frequency program. Your role will involve providing recommendations on consumer targeting through the statistical modeling of customer behavior.**Key Responsibilities:**- Utilize campaign management, data mining software, and statistical/computational methods to analyze results of direct marketing testing in frequency and non-frequency applications based on analytical objectives from business functional areas.- Build statistical models of customer behavior and business processes, and provide recommendations for enhancements to the marketing database from an information needs perspective.- Prepare presentations to marketing managers based on interpretation of data analysis to report findings and make recommendations.- Develop content for formal Analytical Skills training courses for marketing managers.- Apply analytical techniques to one or more disciplines.- Select and use appropriate software to effectively analyze data.- Compile and analyze information.**Qualifications Required:**- Bachelors or Masters Degree in Quantitative Discipline or an equivalent combination of education and work-related experience.- 4 to 7 years progressive work-related experience in relational decision-support databases and consulting in the analytics discipline with demonstrated proficiency and understanding in one or more functions related to the position.- Demonstrated quantitative/computational skills.- Demonstrated proficiency with statistical techniques for post-promotion analysis and response modeling.- Demonstrated knowledge of multivariat

Keyskills :
Analytical SkillsCampaign ManagementData MiningStatistical ModelingSQLProgrammingCustomer Behavior AnalysisStatistical TechniquesMultivariate Techniques