Marketing Automation Analyst

Job Description

As a B2B Marketing Automation Consultant at Accentures GN SONG practice, your role is pivotal in collaborating with clients to enhance their marketing strategies and drive customer engagement. Your responsibilities include:- Collaborating with clients to understand their business goals, target audience, and marketing objectives.- Identifying opportunities for leveraging marketing automation to improve efficiency and effectiveness.- Providing expert advice on selecting the most suitable B2B marketing automation platform.- Gathering business requirements, designing processes & solutions for implementing marketing automation platforms.- Serving as a CRM solution consultant and designing lead nurturing workflows, email marketing campaigns, and automated customer engagement programs.- Leading the implementation and configuration of B2B marketing automation platforms like MS Dynamics 365, Marketo, Pardot.- Creating and executing targeted email campaigns, drip sequences, and monitoring campaign performance metrics.- Developing documentation and training materials to support ongoing platform usage and skill development.- Staying updated on prevailing trends, financials, and operating drivers across multiple industry segments.- Driving business development efforts alongside client delivery.To excel in this role, you should bring the following skills to the table:- Excellent oral and written communication skills.- Ability to create and maintain client relationships.- Strong understanding of Marketing processes, operating models, marketing & advertising technologies, and integrations.- Proficiency in marketing research and analysis.Join Accentures GN SONG practice to be part of a team that solves customer-facing challenges in sales, service, and marketing, accelerating business change. Explore exciting global opportunities within Accenture Strategy & Consultings Global Network SONG practice and contribute to transforming clients marketing, sales, and services functions. As a B2B Marketing Automation Consultant at Accentures GN SONG practice, your role is pivotal in collaborating with clients to enhance their marketing strategies and drive customer engagement. Your responsibilities include:- Collaborating with clients to understand their business goals, target audience, and marketing objectives.- Identifying opportunities for leveraging marketing automation to improve efficiency and effectiveness.- Providing expert advice on selecting the most suitable B2B marketing automation platform.- Gathering business requirements, designing processes & solutions for implementing marketing automation platforms.- Serving as a CRM solution consultant and designing lead nurturing workflows, email marketing campaigns, and automated customer engagement programs.- Leading the implementation and configuration of B2B marketing automation platforms like MS Dynamics 365, Marketo, Pardot.- Creating and executing targeted email campaigns, drip sequences, and monitoring campaign performance metrics.- Developing documentation and training materials to support ongoing platform usage and skill development.- Staying updated on prevailing trends, financials, and operating drivers across multiple industry segments.- Driving business development efforts alongside client delivery.To excel in this role, you should bring the following skills to the table:- Excellent oral and written communication skills.- Ability to create and maintain client relationships.- Strong understanding of Marketing processes, operating models, marketing & advertising technologies, and integrations.- Proficiency in marketing research and analysis.Join Accentures GN SONG practice to be part of a team that solves customer-facing challenges in sales, service, and marketing, accelerating business change. Explore exciting global opportunities within Accenture Strategy & Consultings Global Network SONG practice and contribute to transforming clients marketing, sales, and services functions.

Keyskills :
MS Dynamics CRMB2B MarketingMarketing AutomationMarket Research