Marketing Senior Data Analyst

Job Description

As a Marketing Data Analyst at our company, your role will involve transforming raw marketing data into meaningful insights. You will play a crucial part in analyzing campaign performance, tracking KPIs, and facilitating data-driven decision-making across teams.**Key Responsibilities:**- Analyze data from various digital marketing platforms like Google Ads, Meta Ads, and other paid channels.- Track and measure KPIs such as CPC, CPA, CTR, ROAS, and conversion rates.- Monitor campaign performance to identify optimization opportunities.- Create and maintain dashboards and reports using tools like Excel, Google Sheets, Power BI, Tableau, or Google Data Studio.- Generate actionable insights to enhance marketing strategies and campaign effectiveness.- Conduct funnel analysis and provide support for A/B testing initiatives.- Ensure data accuracy, consistency, and integrity in all reports.**Qualifications Required:**- Strong skills in data analysis and interpretation.- Proficiency in Excel or Google Sheets.- Experience with dashboarding and reporting tools like Power BI, Tableau, or Google Data Studio.- Good understanding of performance marketing metrics and campaign analysis.- Familiarity with Google Analytics (GA4) and digital marketing platforms.In terms of experience, a minimum of 2 years of full-time experience is mandatory for this role (excluding internships). Candidates with only internship or trainee experience will not be considered. Prior experience in working with digital marketing, SaaS, or product-based companies is preferred.At our company, we value strong analytical and logical thinking, high attention to detail, problem-solving abilities, and the capability to convert complex data into clear, actionable insights. You will have the opportunity to work in a data-driven environment, gain exposure to real-time marketing campaigns, and access learning and growth opportunities in analytics and strategy.If you are interested in this position, please share your updated resume at hidden_email a Marketing Data Analyst at our company, your role will involve transforming raw marketing data into meaningful insights. You will play a crucial part in analyzing campaign performance, tracking KPIs, and facilitating data-driven decision-making across teams.**Key Responsibilities:**- Analyze data from various digital marketing platforms like Google Ads, Meta Ads, and other paid channels.- Track and measure KPIs such as CPC, CPA, CTR, ROAS, and conversion rates.- Monitor campaign performance to identify optimization opportunities.- Create and maintain dashboards and reports using tools like Excel, Google Sheets, Power BI, Tableau, or Google Data Studio.- Generate actionable insights to enhance marketing strategies and campaign effectiveness.- Conduct funnel analysis and provide support for A/B testing initiatives.- Ensure data accuracy, consistency, and integrity in all reports.**Qualifications Required:**- Strong skills in data analysis and interpretation.- Proficiency in Excel or Google Sheets.- Experience with dashboarding and reporting tools like Power BI, Tableau, or Google Data Studio.- Good understanding of performance marketing metrics and campaign analysis.- Familiarity with Google Analytics (GA4) and digital marketing platforms.In terms of experience, a minimum of 2 years of full-time experience is mandatory for this role (excluding internships). Candidates with only internship or trainee experience will not be considered. Prior experience in working with digital marketing, SaaS, or product-based companies is preferred.At our company, we value strong analytical and logical thinking, high attention to detail, problem-solving abilities, and the capability to convert complex data into clear, actionable insights. You will have the opportunity to work in a data-driven environment, gain exposure to real-time marketing campaigns, and access learning and growth opportunities in analytics and strategy.If you are interested in this position, please share your updated resume at hidden_email with the subject line Application for Performance Marketing Analyst Onsite.

Keyskills :
Data AnalysisExcelGoogle SheetsPower BITableauGoogle AnalyticsGoogle Data StudioPerformance Marketing Metrics