Senior Manager, Marketing Communications

Job Description

As the Senior Manager, Marketing Communications at TechnipFMC, your role is crucial in driving product awareness, adoption, and customer engagement through compelling storytelling and effective communication strategies. You will collaborate closely with product marketing and strategy, sales, and other communications teams to develop and execute integrated communication plans that align with overall business objectives.**Responsibilities:**- Develop and execute strategies for product launches and communication plans through various channels such as media outreach, social media campaigns, email marketing, and thought leadership content.- Create compelling product messaging and content that communicates value, resonates with target audiences, and drives product adoption.- Collaborate with product marketing and sales teams to understand product features, benefits, and target markets for effective communication strategies.- Monitor industry trends and the competitive landscape to identify opportunities for product messaging and communication.- Support Voice of Customer (VoC) initiatives and programs.- Foster customer loyalty, satisfaction, retention, and growth through customer marketing and advocacy.- Analyze the effectiveness of communication campaigns and provide insights for optimization.- Implement and refine programs to drive marketing impact, collaborating with demand generation teams, area communications teams, and enabling sales and partner teams.**Requirements:**- 10 years of B2B technology marketing experience.- Bachelors degree in marketing, communications, business, or related field.- Experience in the energy sector is preferred.- Knowledge of public relations and media relations best practices.- Strong interpersonal skills and influencer skillset.- Ability to develop go-to-market strategies with demonstrated revenue impact.- Experience in creating integrated marketing content across various channels.- Strong process management skills and ability to prioritize efforts among multiple projects.- Advisory and consultative skillset to guide content authors and contributors.In this role, you will utilize skills in Content Marketing, Digital Marketing, Market and Competitor Analysis, Marketing Communication, and Sales Enablement to drive success.TechnipFMC is committed to promoting equal opportunities and inclusion by celebrating diversity and ensuring equal opportunities for all. Every voice matters, and your unique perspective is valued in our inclusive culture.*Note: The job description includes a paragraph about TechnipFMCs commitment to diversity and human rights principles but does not provide any additional details about the company.* As the Senior Manager, Marketing Communications at TechnipFMC, your role is crucial in driving product awareness, adoption, and customer engagement through compelling storytelling and effective communication strategies. You will collaborate closely with product marketing and strategy, sales, and other communications teams to develop and execute integrated communication plans that align with overall business objectives.**Responsibilities:**- Develop and execute strategies for product launches and communication plans through various channels such as media outreach, social media campaigns, email marketing, and thought leadership content.- Create compelling product messaging and content that communicates value, resonates with target audiences, and drives product adoption.- Collaborate with product marketing and sales teams to understand product features, benefits, and target markets for effective communication strategies.- Monitor industry trends and the competitive landscape to identify opportunities for product messaging and communication.- Support Voice of Customer (VoC) initiatives and programs.- Foster customer loyalty, satisfaction, retention, and growth through customer marketing and advocacy.- Analyze the effectiveness of communication campaigns and provide insights for optimization.- Implement and refine programs to drive marketing impact, collaborating with demand generation teams, area communications teams, and enabling sales and partner teams.**Requirements:**- 10 years of B2B technology marketing experience.- Bachelors degree in marketing, communications, business, or related field.- Experience in the energy sector is preferred.- Knowledge of public relations and media relations best practices.- Strong interpersonal skills and influencer skillset.- Ability to develop go-to-market strategies with demonstrated revenue impact.- Experience in creating integrated marketing content across various channels.- Strong process management skills and ability to prioritize efforts among multiple projects.- Advisory and consultative skillset to guide content authors and contributors.In this role, you will utilize skills in Content Marketing, Digital Marketing, Market and Competitor Analysis, Marketing Communication, and

Keyskills :
Content MarketingDigital MarketingMarketing CommunicationSales EnablementMarket