Senior Marketing Platform Operations Analyst

Job Description

As a Senior Analyst in Marketing Platform Operations at Novartis, you will play a crucial role in driving data-led customer engagement, collaborating with commercial, digital, and brand teams to enhance HCP engagement through Salesforce Marketing Cloud and data-driven strategies. Your expertise in SFMC, analytics, and consulting will enable you to translate insights into actionable recommendations, facilitating smarter engagement decisions and measurable business impact in global healthcare markets.**Key Responsibilities:**- Manage and execute digital marketing campaigns using Salesforce Marketing Cloud tools such as Email Studio, Journey Builder, Automation Studio, Contact Builder, and Data Extensions.- Analyze campaign performance, customer engagement trends, and channel effectiveness by leveraging data from SFMC and other relevant sources.- Generate actionable insights and recommendations to enhance customer engagement, campaign effectiveness, click-through rates, and overall digital performance.- Translate business requirements into scalable SFMC solutions and advise on best practices for personalized customer journeys and audience targeting.- Act as a consultant to business stakeholders, presenting insights, optimization opportunities, and data-backed recommendations clearly and structurally.- Perform data analysis using Excel and other tools to identify trends, segmentation opportunities, and engagement patterns.- Create reports, dashboards, and performance summaries for stakeholders and leadership teams.- Support audience segmentation, consent-based targeting, personalization strategies, and campaign optimization initiatives.- Collaborate with cross-functional teams to ensure seamless campaign execution and adherence to governance, quality standards, and compliance requirements.- Identify opportunities for automation, innovation, and process improvements within digital marketing operations.- Mentor junior team members and promote knowledge-sharing within the team.**Qualifications Required:**- Bachelors / Masters degree in Business, Technology, Engineering, Data Analytics, or related fields.- 37 years of experience in Salesforce Marketing Cloud (SFMC), Data Analytics, Campaign Operations, Digital Marketing Operations, or related Martech functions.- Proficiency in analyzing complex datasets using MS Excel, SQL, and SFMC reporting/data structures.- Strong communication, stakeholder management, presentation, and problem-solving skills.- Ability to work in a fast-paced environment, manage multiple priorities effectively, and stay updated with the latest trends in marketing technology.**Additional Details:**Novartis is committed to building an outstanding, inclusive work environment and diverse teams that represent the patients and communities served. If you are looking to be part of a mission to improve and extend peoples lives, join our network and explore career opportunities at Novartis.[Learn more about Novartis here.](https://www.novartis.com/about/strategy/people-and-culture) As a Senior Analyst in Marketing Platform Operations at Novartis, you will play a crucial role in driving data-led customer engagement, collaborating with commercial, digital, and brand teams to enhance HCP engagement through Salesforce Marketing Cloud and data-driven strategies. Your expertise in SFMC, analytics, and consulting will enable you to translate insights into actionable recommendations, facilitating smarter engagement decisions and measurable business impact in global healthcare markets.**Key Responsibilities:**- Manage and execute digital marketing campaigns using Salesforce Marketing Cloud tools such as Email Studio, Journey Builder, Automation Studio, Contact Builder, and Data Extensions.- Analyze campaign performance, customer engagement trends, and channel effectiveness by leveraging data from SFMC and other relevant sources.- Generate actionable insights and recommendations to enhance customer engagement, campaign effectiveness, click-through rates, and overall digital performance.- Translate business requirements into scalable SFMC solutions and advise on best practices for personalized customer journeys and audience targeting.- Act as a consultant to business stakeholders, presenting insights, optimization opportunities, and data-backed recommendations clearly and structurally.- Perform data analysis using Excel and other tools to identify trends, segmentation opportunities, and engagement patterns.- Create reports, dashboards, and performance summaries for stakeholders and leadership teams.- Support audience segmentation, consent-based targeting, personalization strategies, and campaign optimization initiatives.- Collaborate with cross-functional teams to ensure seamless campaign execution and adherence to governance, quality standards, and compliance requirements.- Identify opportunities for automation, innovation, and process improvements within digital marketing o

Keyskills :
Salesforce Marketing CloudData AnalyticsMS ExcelSQLStakeholder ManagementCommunicationPresentationCampaign OperationsDigital Marketing OperationsProblemSolving