Sr. Data Analyst, Marketing Planning & Analytics

Job Description

As a Data Analyst in the expanding Data Science and Analytics team within the Consumer Marketing organization at McAfee, your role will involve designing, developing, and automating data tools and dashboards. You will work towards monitoring metrics in a highly scalable self-service manner and implementing data hygiene, standardization, and transformation to optimize data processes. Collaborating with Marketing specialists, you will create innovative solutions, tools, and support for experimentation.Key Responsibilities:- Design, develop, and automate data tools and dashboards for monitoring metrics in a scalable self-service manner.- Implement data hygiene, standardization, and transformation to optimize data processes.- Collaborate with Marketing specialists to provide creative solutions and tools for experimentation.- Build well-managed data solutions and capabilities to enable self-service frameworks for data consumers.- Validate metrics definitions regularly and define new metrics to aid successful business measurement.- Identify opportunities to automate reports, dashboards, and tools, and run data analysis to convert findings into customer insights for marketing strategies.Qualifications Required:- A Masters or bachelors degree in information technology, software engineering, computer science, or related fields is preferred.- 5 years of progressive experience in a data analyst role, including data mining, data transformation, and delivering insights.- 5 years of programming experience with SQL, Python, or R for exploring and transforming data within a relational database environment.- 3 years of experience in statistical testing (frequentist A/B testing, Bayesian A/B testing, or multivariate testing) and experiment design.- 3 years of experience with data visualization tools such as Tableau, Power BI, R Shiny, D3.js, etc.About McAfee:McAfee is a leader in personal security for consumers, focusing on protecting people rather than just devices. Their solutions adapt to users needs in an always online world, providing integrated, intuitive security solutions to safeguard families and communities.At McAfee, diversity and inclusion are embraced, and employees are encouraged to bring their authentic selves to work. Various social programs, flexible work hours, and family-friendly benefits are offered to all employees. The company prohibits discrimination based on various factors, emphasizing their commitment to diversity.(Note: The additional company benefits and perks have been omitted from the Job Description as requested) As a Data Analyst in the expanding Data Science and Analytics team within the Consumer Marketing organization at McAfee, your role will involve designing, developing, and automating data tools and dashboards. You will work towards monitoring metrics in a highly scalable self-service manner and implementing data hygiene, standardization, and transformation to optimize data processes. Collaborating with Marketing specialists, you will create innovative solutions, tools, and support for experimentation.Key Responsibilities:- Design, develop, and automate data tools and dashboards for monitoring metrics in a scalable self-service manner.- Implement data hygiene, standardization, and transformation to optimize data processes.- Collaborate with Marketing specialists to provide creative solutions and tools for experimentation.- Build well-managed data solutions and capabilities to enable self-service frameworks for data consumers.- Validate metrics definitions regularly and define new metrics to aid successful business measurement.- Identify opportunities to automate reports, dashboards, and tools, and run data analysis to convert findings into customer insights for marketing strategies.Qualifications Required:- A Masters or bachelors degree in information technology, software engineering, computer science, or related fields is preferred.- 5 years of progressive experience in a data analyst role, including data mining, data transformation, and delivering insights.- 5 years of programming experience with SQL, Python, or R for exploring and transforming data within a relational database environment.- 3 years of experience in statistical testing (frequentist A/B testing, Bayesian A/B testing, or multivariate testing) and experiment design.- 3 years of experience with data visualization tools such as Tableau, Power BI, R Shiny, D3.js, etc.About McAfee:McAfee is a leader in personal security for consumers, focusing on protecting people rather than just devices. Their solutions adapt to users needs in an always online world, providing integrated, intuitive security solutions to safeguard families and communities.At McAfee, diversity and inclusion are embraced, and employees are encouraged to bring their authentic selves to work. Various social programs, flexible work hours, and family-friendly benefits are offered to all employees. The company prohibi

Keyskills :
SQLPythonData VisualizationTableauPower BIStatistical TestingR Shiny