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PPC Specialist - SaaS

2.00 to 5.00 Years   Chennai, Hyderabad, Kolkata   03 Sep, 2022
Wenger & Watson Inc
Job LocationChennai, Hyderabad, Kolkata
EducationNot Mentioned
SalaryNot Disclosed
IndustryRecruitment Services
Functional AreaGeneral / Other Software
EmploymentTypeFull-time

Job Description

    We have: - - A stable and profitable Software Product Development company with a market leading enterprise solution and an established global customer base. - - Recently been named as one of the Top 5 Vendors in Workforce Management by Constellation ShortList- . - - Opportunity to be part of a global company and contribute towards building an exciting business. - You have: - 2 - 5 years of SEM experience in developing & managing PPC campaigns across Google, Microsoft Bing, Facebook, Yahoo etc. - - A bachelors degree, preferably in Marketing, Digital Media or a related field.- Familiar with all Social media sites and platforms e.g. Instagram, Facebook, Yahoo etc.- Outstanding knowledge of analytics tools, e.g. Google Analytics, Tableau, WebTrends etc.- Analytical, with the ability to interpret information, news, data and research quickly and distil the most important/relevant information for intelligent strategic development. - Google AdWords and Google Analytics certification would be a PLUS. What youll do: - - Take effective care of all PPC bid management, strategically raising and lowering your keyword bids to get the most out of your Google Ads budget.- Ensure that site rankings are on top, 1st or 2nd; Bid up if site is not at target ranking & Bid down the same is at target ranking.- Run and optimize different PPC (Pay per click) campaigns, analyze rankings, bid and budget to determine bid adjustment for each keyword based on campaign settings.- Manage campaigns on search platforms like Google AdWords, Microsoft Bing, Yahoo, Facebook etc.- Compare each bid to ensure that it continues fall into approved budget- Track KPIs to evaluate performance and pinpoint issues.- Deliver reports for administration and management.- Discover approaches and ways to decrease the risk of click fraud.- Stay up to date with PPC (Pay per click) and SEM (Search Engine Marketing) trends.,

Keyskills :
google analyticsproduct developmentppc bid managementgoogle adwords

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