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VP - Sales, Marketing & CRM - Real Estate

Fresher   Chennai, Tamil Nadu   15 Nov, 2025
Frokme
Job LocationChennai, Tamil Nadu
EducationNot Mentioned
SalaryNot Disclosed
IndustryOthers
Functional AreaNot Mentioned
EmploymentTypeFull-time

Job Description

    Role Overview:As the Vice President Sales, Marketing & CRM, you will be responsible for driving the topline growth of the companys residential real estate projects. Your role requires strategic leadership to align sales, marketing, and customer relationship management for consistent revenue growth, brand strength, and exceptional customer experience. You will oversee the Sales Head, CRM Head, and Marketing Director to ensure seamless coordination and alignment with long-term business objectives.Key Responsibilities:- Sales: - Define and implement sales strategies to achieve quarterly and annual revenue targets. - Guide and mentor the Sales Head on pipeline building, channel partner engagement, and direct sales strategies. - Monitor sales performance focusing on forecasting accuracy, lead-to-sale conversion, and accountability. - Drive product positioning and pricing strategies in collaboration with leadership and project teams.- Marketing: - Lead the marketing strategy for brand building, demand generation, and project-specific campaigns. - Design and execute high-impact offline and digital campaigns with the Marketing Director. - Track and optimize marketing ROI with data-driven decisions guiding spends. - Align brand positioning with the companys vision of premium, customer-first real estate development.- Customer Relationship Management (CRM): - Oversee CRM function for high-quality post-sales engagement, timely collections, and customer satisfaction. - Define processes for effective handholding of customers from booking through possession. - Resolve customer concerns promptly and empathetically to safeguard brand reputation. - Ensure structured reporting on collections, cancellations, and customer NPS.- Cross-Functional Leadership: - Act as a bridge between Sales, Marketing, CRM, and Engineering teams for go-to-market readiness. - Sync construction timelines, sales launches, and customer commitments with project and engineering teams. - Provide market intelligence and customer insights to guide product design and pricing decisions. - Represent the company at industry forums, networking events, and high-level customer/investor interactions.Qualifications & Experience:- 15 years of experience in Sales & Marketing, with at least 7 years in a leadership role within real estate, luxury lifestyle, or allied sectors.- Proven track record of driving large-scale residential project sales and meeting ambitious revenue targets.- Strong exposure to digital marketing, channel partner ecosystems, and customer lifecycle management.- Exceptional leadership and team management skills with the ability to inspire and align cross-functional teams.- Strong analytical and strategic thinking skills with comfort in financial and performance metrics.- Excellent communication, negotiation, and presentation skills.Key Performance Indicators (KPIs):- Achievement of annual sales revenue targets.- Sales velocity and absorption rate across projects.- ROI on marketing spends and lead-to-sale conversion ratios.- Collection efficiency and reduction of overdue receivables.- Customer satisfaction measured by NPS scores and complaint resolution TAT.- Strengthening of brand equity and market presence.,

Keyskills :
SalesMarketingCRMLeadershipTeam ManagementDigital MarketingCustomer Lifecycle ManagementStrategic ThinkingCommunicationNegotiation

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