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Brand Health Tracking Lead

3.00 to 5.00 Years   Delhi   12 Oct, 2021
Ormco Corporation
Job LocationDelhi
EducationNot Mentioned
SalaryNot Disclosed
IndustryIT - Software
Functional AreaMarketing / Communication
EmploymentTypeFull-time

Job Description

Achieving and sustaining brand growth is about tapping into and driving demand and connecting with customers via the right messages, offers and conversations. To win, advertisers must understand how their brand name affects purchase intent and sales performance. That s where you come in!ROLE DETAILS In this role, the individual will help clients the world over to modernise and revolutionise the way in which they measure brand health. You will do this by linking measures around brand, marketing with market share, share of voice, advertising intelligence and other measures. You will provide clients with a framework for research to provide a clear portrait of how their brands are performing and why. Working with talented teams in research, commercial and product, you will uncover the attributes that consumers value most, how brands compare with competitors and which tactics cultivate stronger brand equity to realise revenue growth. With our newly created 3i framework; Interest, Interaction, Involvement, the stage is set for a strong consultative commercial leader to roll out Nielsen s Brand Health Measurement Tracking with clients across the globe. QUALIFICATIONS & SKILLS

  • This role requires someone with, not only exceptional commercial and client skills, but someone who can lead by example, is data curious, demonstrates customer obsession and operates with precision.
  • 3+ years of expertise in research, consumer insights or brand equity measurement
  • Sound understanding of Market Research concepts
  • Ability to translate product features into customer value propositions; define messaging and create go-to-market documents
  • Deep understanding of the evolving consumer trends and touchpoints
  • Effective time and project management skills
  • Ability to translate complex ideas into a sound research framework
  • Astute with pipeline management and revenue forecasting
ABOUT THE TEAMThe aim of the International Media Analytics team is to understand how consumers interact with Media and Advertising as well as understanding how this affects their behaviours and attitudes. We do this by using many means and methodologies, through asking and observing . The Nielsen Media Analytics (MA) team aims to create compelling stories for its clients, providing actionable insights and recommendations. Projects vary from understanding consumer behaviours to digging into their customer journeys all the way through to creative positioning. The MA team also acts as an innovation hub, creating new products and services, answering client questions in new and innovative ways and keeping Nielsen Media at the cutting edge of industry needs and challengesABOUT NIELSENAs the arbiter of truth, Nielsen Media India fuels the media industry with unbiased, reliable data about where do people shop from, what do they watch online and from where, what do they use to pay online. To discover what s true, we have comprehensive measurement of consumer perception across online verticals. And when companies and advertisers are armed with the truth, they have a deeper understanding of their audiences and can accelerate growth. Do you want to move the industry forward with Nielsen Our people are the driving force. Your thoughts, ideas and expertise can propel us forward. Whether you have fresh thinking around maximizing a new technology or you see a gap in the market, we are here to listen and take action. Our team is made strong by a diversity of thoughts, experiences, skills, and backgrounds. You ll enjoy working with smart, fun, curious colleagues, who are passionate about their work. Come be part of a team that motivates you to do your best work!The MA team also acts as an innovation hub, creating new products and services, answering client questions in new and innovative ways and keeping Nielsen Media at the cutting edge of industry needs and challenges. #LI-RN1,

Keyskills :
market sharebrand equitymarket researchmusic makingpipeline managementcustomer journeysproject managementcustomer valueconsumer insightsvalue propositions

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