Digital Marketing Manager

Job Description

Job Title: Assistant/Deputy Manager/Manager, Digital MarketingReports to: Head, Digital MarketingLocation: Ashoka University, Second Floor, Trimaster Pvt. Ltd., 222, Okhla Phase 3 Rd, OkhlaPhase III, Okhla Industrial EstateExperience (in years): 2-6 yearsAbout Ashoka University: Visit https://www.ashoka.edu.in/Role and Responsibilities:This person is responsible for developing, implementing, and managing online campaigns and strategies. You will have to increase awareness and drive lead generation campaigns for applications to the UG & and Masters Programs at Ashoka. The person plays a major role in enhancing brand awareness within the digital space as well as driving website traffic and acquiring students. The role comes with the following responsibilities: Plan and execute all digital marketing, including Facebook & and Google ads, marketing database, email, SMS, social media, website, display advertising campaigns and more Drive lead generation campaigns for. Ashoka University Undergraduate and Masters programme and webinars on online platforms Manage all aspects of Paid channels Set up conversion, pixel, and event tracking on the website and across various digital platforms Design, build, and maintain social media presence across all digital channels Measure and report the performance of various digital marketing campaigns; and assess effectiveness against goals Analyze and optimize ad campaigns to increase return on investment Identify trends, and optimize performance based on insights Set up and manage webinars and meetings on Zoom, Google Meet and YouTube Brainstorm new and creative strategies Collaborate with internal teams to achieve business objectivesQualifications and Skills Required:Qualifications: Masters degree and/or Degree in Marketing/MBA/Digital Marketing from a top-tier institution 2-6 years of functional experience with premier organizations Demonstrated ability to drive successful digital campaignsSkills Hands-on technical experience in executing lead generation campaigns on - Facebook & Instagram ads/ Google Ads Hands-on experience in driving email and SMS campaigns SEO/SEM expertise desired Superior English language skills Exceptional creativity and design skills Good Excel Skills & Data Analysis SkillsApplication Submission Process:We invite you to embark on this journey by submitting your application to Ashoka Universitys Digital Marketing Team. To ensure your candidacy receives the attention it deserves, kindly follow the application submission process outlined below:Prepare an Updated CV: Showcase your professional accomplishments, skills, and experiences in an updated curriculum vitae.Submit Your Application: Submit your CV by filling out this google form : https://forms.gle/PXZLykrkCNHhysEv9 ensuring the subject line reads as follows: Designation Digital Marketing _Applicant Name> . This will help us efficiently process your application.Include Essential Details: Along with your CV, kindly provide the following information:Last compensation received: We value your expertise and acknowledge the importance of fair compensation.Expected salary: Share your aspirations for growth and remuneration.Notice period: Inform us of the time required to transition from your current role, if applicable.Pursuit for Excellence: At Ashoka University, we strive for excellence in all aspects of our operations. Therefore, only shortlisted candidates will be contacted as part of our rigorous selection process.Adherence to Deadlines: To ensure fairness and efficiency, please submit your application by 5th November,23. Applications received after the deadline will not be considered.We look forward to receiving your application as we embark on a remarkable journey of professional growth and development. Join our exceptional community at Ashoka University, where excellence is nurtured, and aspirations are transformed into reality,

Keyskills :
SEOSEMEnglish languageExcelData AnalysisFacebook adsGoogle adsemail campaigns