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Retention Marketing Specialist

3.00 to 8.00 Years   Delhi   22 Oct, 2024
MNR Solutions Pvt Ltd
Job LocationDelhi
EducationNot Mentioned
SalaryRs 5 - 9 Lakh/Yr
IndustryConsumer Durables / Electronics
Functional AreaMarket Research (MR)Internet Marketing
EmploymentTypeFull-time

Job Description

    A Retention Marketing Specialist plays a crucial role in ensuring customers remain loyal to a brand. Here are some key responsibilities and qualifications typically found in a job description for this role:Responsibilities:
    • Develop and Implement Strategies:Create and manage marketing campaigns aimed at improving customer retention across multiple channels such as email, direct mail, and in-app messaging.
    • Analyze Customer Data:Identify trends and opportunities for improving retention rates by analyzing customer data.
    • Collaborate with Teams:Work with cross-functional teams including sales, customer service, and product teams to enhance the overall customer experience.
    • Measure Campaign Effectiveness:Track and report on the performance of retention campaigns to understand their effectiveness and ROI.
    • Customer Engagement:Build and maintain relationships with customers through targeted communication and personalized experiences.
    • Address Customer Churn:Identify and address potential factors that may lead to customer churn and develop strategies to mitigate them.
    • Continuous Improvement:Utilize customer feedback to drive continuous improvement and enhance customer satisfaction.
    Qualifications:
    • Education:A bachelors degree in marketing, business, or a related field is typically required. Some companies may accept equivalent work experience.
    • Experience:Proven experience in marketing, particularly in a data-driven role and managing retention programs.
    • Skills:Proficiency in data analysis, customer relationship management (CRM) software, and strong communication and leadership skills.

Keyskills :
customer retentionmarketing strategymarket intelligencemarketing researchcustomer supportsocial media marketingemail marketingconsumer behaviour

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