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Senior Data Analyst

3.00 to 6.00 Years   Delhi   25 Nov, 2024
Williams Consulting Pvt Ltd
Job LocationDelhi
EducationNot Mentioned
SalaryRs 8 - 14 Lakh/Yr
IndustryIT - Hardware / Networking
Functional AreaApplication Programming / Maintenance
EmploymentTypeFull-time

Job Description

    The Customer Data Platform (CDP) Specialist is responsible for the execution and management of audiences and journeys built in CDP. This role fully supports the Digital Marketing efforts to grow and engage the customer base. The CDP specialist will have experience understanding marketing requirements, analyzing customer data to make audience recommendations and building experiences within a CDP. are currently seeking an individual who can promptly join our team or currently serving notice period.You should be creative and analytical with large data sets from multiple data sources. You thrive in a fast-paced environment, yet remain grounded to ensure compliance, standards and goals are met. You should have strong verbal, written and communication skills. You work well with marketing and technology teams on a daily basis.Responsibilities:Business Partnership: Support requirement capture workshops with marketing stakeholders for Omni-channel customer engagement strategy. Support inbound audience requests from business stakeholders.Audience Management & Activation: Build campaign audiences in CDP, set up audience journeys, review with stakeholders and activate the audiences across marketing channels.Data Governance & Hygiene: Support Data Quality efforts, including the collection and maintenance of complete, consistent and compliant data. Execute data validation, and perform UAT on new buildsBuild to scale: Partner with IT & Ops to build new integration endpoints with clearly articulated User Stories, roadmap and implementation plans. Build proofs-of-concept (POC)forpotential new solutionsandtechnologies by partnering with technology teams.Qualifications:2 years of experience in B2B Marketing campaign, marketing analytics & data strategyHands-on experience with a CDP (ActionIQ/Salesforce/Adobe etc) is a plusStrong technology, analytics and organizational skills.Proficiency in SQL/Query languages, is mustTechnical understanding of Marketing Automation tools (Marketo/SFMC etc), Salesforce CRM, Advertising platforms (e.g. Google Ads, Facebook) is desirable.Produce high quality and quantity of work product, occasionally under tight timelines.A passion for metrics. You live for the data.More about the team:Serious collaboration is the key to success for this role. Youll be working both with the demand generation marketers, sales operations, analytics as well as the technology teams to execute on the GTM strategies. Our customers run their organization like an agile team. The top priority items are easily identifiable and everyone on the team rallies around those deliverables, and each other, on a regular basis.

Keyskills :
sql databasedata analytics

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