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Brand Manager - Personal Care

3.00 to 5.00 Years   Ghaziabad   26 Mar, 2024
Dabur India Limited
Job LocationGhaziabad
EducationNot Mentioned
SalaryNot Disclosed
IndustryFMCG / F&B
Functional AreaNot Mentioned
EmploymentTypeFull-time

Job Description

    Job SummaryTo prepare and execute marketing and brand building strategy and to attain given top line and bottom line targets through development of requisite marketing mix. Additionally, to perform Market research and analysis.Responsibility Areas:Target AchievementTo ensure achievement of top line and bottom line targets through providing marketing planning, support and execution.Agency ManagementTo ensuring optimal utilization of resources of Market research agencies, Advertising agencies and Media Agencies.Market ResearchTo identify research needs, evaluate Market Research proposals and to implement and control necessary actions emanating out of research.Marketing AnalysisTo do both primary and secondary sales analysis.To do Competition / consumer, Media and Profitability tracking.Development of Marketing and Brand StrategyTo formulate long term and short term strategy objectives and prepare incremental plans for marketing and brand building. and to execute those plans.Development of marketing mix elementsTo ensure development and implementation of marketing mix elements in line with Business/ Marketing Plans. The elements would include:Communication Strategy (including advertising)Promotional Plan (Consumer Promo, Trade Promo, Merchandising and other visibility initiatives)Media PlanningPackagingPricing DecisionsProduct DevelopmentExperience3-5 years of relevant experience. Experience of working in industries related to FMCG,

Keyskills :
Marketing StrategyBrand BuildingMarket ResearchMarketing AnalysisAgency ManagementMedia PlanningPackagingProduct DevelopmentCommunication StrategyPromotional Plan

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