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Category Activation Manager (CAM)

5.00 to 7.00 Years   Ghaziabad   11 Dec, 2023
Dabur India Limited
Job LocationGhaziabad
EducationNot Mentioned
SalaryNot Disclosed
IndustryFMCG / F&B
Functional AreaNot Mentioned
EmploymentTypeFull-time

Job Description

    Key Responsibilities To develop and implement Trade Marketing Strategy pan India to achieve defined sales objectives across all product categories Planning & Optimum utilization of BTL budget Increase effectiveness of BTL activations by ensuring 100% strategy execution Forecasting at channel & SKU level 3 to 6 months in advance To design, execute & measure the performance of brand wise, channel wise trade and visibility programs Act as the hub for competitor activities across all brands. Track competitor promotion strategies and pre-empt the same whenever possible Pre and post promotion analysis. Study the impact on external offtake & household penetration data Planning of visibility drives, rural sales activations, samplings, loyalty programs, & distribution drives Designing and implementation of appropriate POSM materials fit for the channel & the brandQualification, Experience & Skills MBA or equivalent from an institute of repute. 5-7 years of experience in. FMCG GT Sales with preferably 2-3 years of experience in Trade Marketing Ability to engage in cross functional teams to get the assigned work done Excellent analytical and quantitative ability Self-driven Good communication and interpersonal skills In depth knowledge of FMCG,

Keyskills :
Trade MarketingBTL activationsForecastingBrand managementCompetitor analysisAnalytical skillsCommunication skillsInterpersonal skillsPromotion analysisPOS materialsFMCGGT SalesCross functional collaboration

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