HR Tech Analyst

Job Description

You will support strategic and tactical marketing issues for Relationship Marketing and/or a specific Brand Marketing or Business department by providing analytical consulting on operational and program structure issues for the frequency program. You will provide recommendations on consumer targeting through the statistical modeling of customer behavior.**Key Responsibilities:**- Utilize campaign management, data mining software, and statistical/computational methods to analyze results of direct marketing testing in frequency and non-frequency applications based on analytical objectives from business functional areas.- Build statistical models of customer behavior and business processes, making recommendations for enhancements to the marketing database from an information needs perspective.- Prepare presentations to marketing managers based on the interpretation of data analysis to report findings and make recommendations.- Develop content for formal Analytical Skills training courses for marketing managers.- Apply analytical techniques to one or more disciplines.- Select and use appropriate software to effectively analyze data.- Compile and analyze information.**Qualifications Required:**- Bachelors or Masters Degree in a Quantitative Discipline or an equivalent combination of education and work-related experience.- 4 to 7 years of progressive work-related experience in relational decision-support databases and consulting in the analytics discipline with demonstrated proficiency and understanding in one or more functions related to the position.**Additional Details of the Company:**At IHG Hotels & Resorts, you will be part of a global team working together to deliver True Hospitality for Good. With corporate offices and over 6,000 hotel destinations worldwide, a career at IHG offers a unique culture and brilliant colleagues who will support and inspire you. IHG values connections and being together to foster a sense of belonging and productivity. They provide flexibility and balance in working, offering room discounts, recharge days, volunteering days, and a commitment to supporting wellbeing through the myWellbeing framework. IHG promotes an inclusive culture where different backgrounds, experiences, and perspectives are welcomed and celebrated. If you believe youd be a great fit for the job, hit the Apply button and start your journey with IHG today. You will support strategic and tactical marketing issues for Relationship Marketing and/or a specific Brand Marketing or Business department by providing analytical consulting on operational and program structure issues for the frequency program. You will provide recommendations on consumer targeting through the statistical modeling of customer behavior.**Key Responsibilities:**- Utilize campaign management, data mining software, and statistical/computational methods to analyze results of direct marketing testing in frequency and non-frequency applications based on analytical objectives from business functional areas.- Build statistical models of customer behavior and business processes, making recommendations for enhancements to the marketing database from an information needs perspective.- Prepare presentations to marketing managers based on the interpretation of data analysis to report findings and make recommendations.- Develop content for formal Analytical Skills training courses for marketing managers.- Apply analytical techniques to one or more disciplines.- Select and use appropriate software to effectively analyze data.- Compile and analyze information.**Qualifications Required:**- Bachelors or Masters Degree in a Quantitative Discipline or an equivalent combination of education and work-related experience.- 4 to 7 years of progressive work-related experience in relational decision-support databases and consulting in the analytics discipline with demonstrated proficiency and understanding in one or more functions related to the position.**Additional Details of the Company:**At IHG Hotels & Resorts, you will be part of a global team working together to deliver True Hospitality for Good. With corporate offices and over 6,000 hotel destinations worldwide, a career at IHG offers a unique culture and brilliant colleagues who will support and inspire you. IHG values connections and being together to foster a sense of belonging and productivity. They provide flexibility and balance in working, offering room discounts, recharge days, volunteering days, and a commitment to supporting wellbeing through the myWellbeing framework. IHG promotes an inclusive culture where different backgrounds, experiences, and perspectives are welcomed and celebrated. If you believe youd be a great fit for the job, hit the Apply button and start your journey with IHG today.

Keyskills :
Analytical SkillsCampaign ManagementData MiningStatistical ModelingSQLProgrammingCustomer BehaviorStatistical TechniquesMultivariate Techniques