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Process Specialist

0.00 to 2.00 Years   Gurugram   19 Jan, 2024
Job LocationGurugram
EducationNot Mentioned
SalaryNot Disclosed
IndustryIT Services & Consulting
Functional AreaGeneral / Other Software
EmploymentTypeFull-time

Job Description

    We are is looking for a strong self-starter, who will be responsible for planning, developing and implementing successful email campaigns. The candidate will be responsible for implementing marketing automation campaigns using Oracle Eloqua by setting up segments, campaigns, emails, landing pages, and forms/form processing The successful candidate will be expected to liaise with marketing, the business, and technology to successfully plan and launch email campaigns within deadline and to a high quality. The candidate should have prior experience on creating Advanced Campaigns; A/B Testing, designing multi-channel & Cross-channel campaigns and event triggered recurring campaigns. He or she will also be a knowledgeable, enthusiastic advocate of the email marketing best practices, and someone who can collaborate widely with colleagues and extended global teams. Building email campaigns, database selection, and quality assurance of all outbound campaigns.Email campaign set-up, scheduling, testing, and deployment of one-time, recurring, triggered and dynamic content-driven campaigns.Develop and manage personalization strategy for campaigns improve response ratesRecommends email marketing best practices.Track and analyze the email marketing campaigns for key metrics also owns business metrics (lead generation, account nurturing)Use statistical analysis, past campaign behavioral response to create email campaigns, optimize lists, segmentation and ongoing improvement in effectiveness of campaignsManage the technology to scale email marketing programs and improve effectiveness.Process management and documentationStakeholder management, often across multiple geographies. Prompt and proactive communication with the stakeholders via email/phone/IM on the projects Minimum 2 3 years in email marketing, preferably in B2B Services Industry with Global exposureHands on experience in activation and nurturing programs, managing large databases,profiling, and segmentationKnowledge of CDO setup and Program BuilderShould have prior experience on creating Advanced Campaigns; A/B Testing, designing multichannel& Cross-channel campaigns and event triggered recurring campaigns.Strong analytical and quantitative skill. Expert in using SQL/Excel to manipulate data andperform high level or granular analysisHands-on experience with platforms like, Salesforce, Marketo, Eloqua, etcBasic knowledge of HTMLFast learner, high attention for detailProfessional experience in a corporate environmentBachelor s Degree,

Keyskills :
sapslacustomer relationsqualityreportingkey metricslanding pagesemail campaignemail marketingquality assuranceprocess managementmarketing programsmarketing campaignsstatistical analysismarketing automationstakeholder managementb2bcdohtml

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