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Social Media Analyst

5.00 to 10.00 Years   Gurugram   20 Oct, 2023
NetSysCon Consulting LLP Hiring For Global Communications Firm
Job LocationGurugram
EducationNot Mentioned
SalaryRs 12 - 24 Lakh/Yr
IndustryInternet / E-Commerce
Functional AreaMarketing / CommunicationInternet Marketing
EmploymentTypeFull-time

Job Description

    We are looking for a Sr Analyst Digital Advisory for a global communications firm.Job Profile:We are looking for an ambitious, proactive, and motivated individual with solid exploratory research, digital analytics experience, able to lead day-to-day management of accounts.The Senior Account Manager candidate should be capable of driving analytics design, ideate innovative approaches to derive meaning from unstructured / structured digital data, omnichannel campaign measurements, Web traffic data and translate those into actionable insights.This role will prosper in the intersection of analytics, business and people acumen.Experience in scoping commercials of research/analytics projects, overall financial management project planning, workload management, budgeting, and managing service levels will be a plus.The candidate will be responsible for overseeing quality and operational performance of accounts, ensuring work quality and deadline adherence for junior members of teams, and providing close coaching and development.We are looking for someone who has the experience and gravitas to present confidently and expertly to clients, serving as the day-to-day contact where appropriate and providing counsel from an informed point of view.Own the digital advisory vision and mission execute ideas to improvise Digital Advisory offering capabilitiesListen to clients and translate their high level business problems into analytics objectivesDeliver strategic insights that can drive practical actions to bring desired business outcomeWork closely and report to Head- Digital Advisory to take the offering forwardFront-end client relationships building trusted and deep partnerships thereby putting digital advisory at the center of clients communication needsBring in knowledge about a digital buyer journeys across sectors to identify gaps, conversion bottlenecks and provide analytic approaches to solveApply appropriate data science techniques to derive meaning from digital big data, esp. using ML and NLPAdvise internal & external stakeholders to deliver outcome focused deliverablesLead a diverse team of digital specialists in an extremely fast paced work environment with strict SLAs and less turnaround timeCreate easy-to-consume leadership communications (e.g., slides, reporting tools and dashboards), evaluate and recommend appropriate MarTechRequirements:Bachelors or Masters in a quantitative/business field (such as Engineering, Statistics, Math, Economics, or Computer Science with Modelling/Data Science, Business Analytics, Marketing, Operational Research)5 to 10 Years of relevant work experience. Must have Social Media Data Analysis experience.One who is digitally savvy and has fair understanding of various digital data sources, its complexities and cultures authentic points-of-view around analytical approaches to harness the same for modern marketingAbility to manage simultaneous tasks in a fast-paced, technology-oriented environmentSound understanding of omnichannel digital buyer journey and touchpointsFamiliarity with ETL/ELT and big data tech (SQL/NoSQL/postgreSQL etc. and Hadoop, Spark), data lakes will be an added advantageBusiness acumenStrong verbal and written communication is a key success factorStructured thinking and persuasion are key enablers to deliver actionable insightsTenacity to challenge status quo and solve problemsAbility to differentiate between an outcome v/s outputExperience in agency side of business will be an advantageTeam player and self-starterAttention to detail

Keyskills :
advisorydata analyticssocial media communicationssocial media optimizationdigital marketingdata analysisdashboardssocial mediasocial media advertising

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