Sr Analyst Digital Advisory

Job Description

We are looking for a Sr Analyst Digital Advisory for a global communications firm.Job Profile:We are looking for an ambitious, proactive, and motivated individual with solid exploratory research, digital analytics experience, able to lead day-to-day management of accounts.The Senior Account Manager candidate should be capable of driving analytics design, ideate innovative approaches to derive meaning from unstructured / structured digital data, omnichannel campaign measurements, Web traffic data and translate those into actionable insights.
• This role will prosper in the intersection of analytics, business and people acumen.
• Experience in scoping commercials of research/analytics projects, overall financial management project planning, workload management, budgeting, and managing service levels will be a plus.
• The candidate will be responsible for overseeing quality and operational performance of accounts, ensuring work quality and deadline adherence for junior members of teams, and providing close coaching and development.
• We are looking for someone who has the experience and gravitas to present confidently and expertly to clients, serving as the day-to-day contact where appropriate and providing counsel from an informed point of view.
• Own the digital advisory vision and mission execute ideas to improvise Digital Advisory offering capabilities
• Listen to clients and translate their high level business problems into analytics objectives
• Deliver strategic insights that can drive practical actions to bring desired business outcome
• Work closely and report to Head- Digital Advisory to take the offering forward
• Front-end client relationships building trusted and deep partnerships thereby putting digital advisory at the center of clients communication needs
• Bring in knowledge about a digital buyer journeys across sectors to identify gaps, conversion bottlenecks and provide analytic approaches to solve
• Apply appropriate data science techniques to derive meaning from digital big data, esp. using ML and NLP
• Advise internal & external stakeholders to deliver outcome focused deliverables
• Lead a diverse team of digital specialists in an extremely fast paced work environment with strict SLAs and less turnaround time
• Create easy-to-consume leadership communications (e.g., slides, reporting tools and dashboards), evaluate and recommend appropriate
Requirements:
• Bachelors or Masters in a quantitative/business field (such as Engineering, Statistics, Math, Economics, or Computer Science with Modelling/Data Science, Business Analytics, Marketing, Operational Research)
• 7 to 10 Years of relevant work experience
• Experience in at least two of the following technique is required:
• 1. Qualitative & quantitative analytics, desktop/blue-sky research
• 2. Customer Data Platforms, Marketing Automation
• 3. Web mining; Web analytics
• 4. Predictive (unsupervised / supervised): Using regression in marketing mix models, Clustering using text classification models
• 5. Programming in high-level languages Python & R
• One who is digitally savvy and has fair understanding of various digital data sources, its complexities and cultures authentic points-of-view around analytical approaches to harness the same for modern marketing
• Ability to manage simultaneous tasks in a fast-paced, technology-oriented environment
• Sound understanding of omnichannel digital buyer journey and touchpoints
• Familiarity with ETL/ELT and big data tech (SQL/NoSQL/postgreSQL etc. and Hadoop, Spark), data lakes will be an added advantage
• Business acumen
• Strong verbal and written communication is a key success factor
• Structured thinking and persuasion are key enablers to deliver actionable insights
• Tenacity to challenge status quo and solve problems
• Ability to differentiate between an outcome v/s output
• Experience in agency side of business will be an advantage
• Team player and self-starter
• Attention to detail

Keyskills :
digital analyticsaccount management