Marketing Manager

Job Description

• 1. JOB DETAILS:
• Unique job ID: -
• Position title: Marketing Manager
• Reports to: ABC Group Director
• Department: Marketing
• Division -
• Job Category: Staff
• Entity Name: ABC EMPORIO
• Branch Location: KOCHI
• 2. JOB PURPOSE:
• Support Group Director in carry out various marketing strategies and tasks to generate sales growth & generate sales to meet target. Compiles, analyses and reports Marketing data, maintain client relationship. Also maximize sales through design, developing & implementing the marketing strategies that match customerrequirementsand by promoting products, services or ideas.
• 3. ESSENTIAL JOB FUNCTIONS
• CORE JOB AREA JOB REPOSIBILITIES
• Market study and analysis Study about Market Trends, collect data on upcoming projects - hospitals, villas, govt. projects, residences, Malls etc. Carry out demographic surveys to identify potential customers Timely market surveys on competitors price, product, brand, design, payment strategy etc. Conduct surveys to determine possible reception of a new product by a target market Monitor the performance of products in the market to modify marketing strategies where necessary.
• Site Visit & Build clientele Ensure & confirm appointment before visit to customers / dealers. Arrangement of showroom visit for satisfying customer need. Prepare directory of prospective clients. Give cold calling, constant follow up with agents Architects, Builders, Contacts, Designers and Engineers.
• Sales and Marketing Support marketing team in the development of pricing strategies to set suitable prices for products. Ensure company profile (website, printed profile, magazine), brand catalogues (e-catalogue), pricelist etc. at the time of appointment. Ensure customer see our e-Catalogue & services Build and promote strong, long -lasting customer relationships by partnering with them and understanding their needs Sell companys products by identifying leads, Help clients to select brand & product finalization according to their needs. Close sales, ensure & inform the payment terms and conditions, timely collection of trade payment. Ensure the on time delivery for closed customer. Provide customers with exceptional services during pre and post-sales support. Coordinate with concerned department in complaint clearance. Involve and also focus on digital and online marketing. Focus & Achieve sales targets and collection target. Oversee the activities of marketing teams to ensure assigned tasks and set goals are achieved.
• Participation in exhibitions and events Organize and attend company-wide and marketing events. Support in Display Arrangements with DNE team. New data collection and follow up after event.
• Support Branding & Sales Promotions Assists in creating promotional materials, including brochures, blogs, marketing Support in finding appropriate sites for hoardings. Coordinate in gift distribution after promotional scheme achievement.
• Project Co-ordination Collect plans / designs from clients / dealers (kitchen, bathrooms, interior, claddings etc.), Provide predesigned templates / plans to clients from Design & Execution team Finalize products, materials with client and get updated designs from Design & Execution team. Ensure displays and mockups are completed in the stipulated time. Ensure Service charge collection for Design & Execution team, if required.
• Report Preparation Creates graphs, reports, and detailed data analysis using computer software. Delivers reports on research findings through written documents and verbal presentations Prepare weekly and monthly reports as required.
• Customer Satisfaction & Service Availability Maintain high customer satisfaction pre & post sales. Provide 100% swift service availability to meet customer needs on incase of urgency.
• Organization Core Values Establish inside and outside organization core values as below; Relationship for Life Customer Service and Satisfaction Futuristic & Innovative Teamwork for excellence Responsible & Result Oriented Win-Win Cooperation.
• 4. EDUCATION AND EXPERIENCE
• Graduate /post-graduation / MBA In Marketing. Proven 2 years experience asmarketing executive.
• 5. SKILLS / BEHAVIORAL COMPETENCIES
• Product marketing. Relationship management skills. Good teamwork skills with adaptability with ability to motivate and inspire the team members. Attention to detail & good analyzer with an ability to resolve issues at the earliest. Communication & Negotiation Skills. Creativity & Commercial awareness. Analytical skills.
• 6. JOBS POSITION IN ORGANIZATION CHART
• 7. ACKNOWLEDGEMENT:
• Position Name Signature Date
• Employee
• Emp#
• Reporting line manager
• Emp#
• HR Department
• Emp#

Keyskills :
salesmarketingreporting