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Campaigns and Web Publishing- Associate 2

Fresher Kolkata, West Bengal 14 Oct, 2025

Job Location	Kolkata, West Bengal
Education	Not Mentioned
Salary	Not Disclosed
Industry	IT Services & Consulting
Functional Area	Not Mentioned
EmploymentType	Full-time

Job Description

As a marketing generalist at PwC, you will focus on a wide range of marketing activities aimed at promoting the Firms products or services. You will conduct market research, develop marketing strategies, create and execute marketing campaigns, and analyse campaign performance. You will leverage a versatile skill set and knowledge in various marketing channels, holding responsibility for validating brand consistency, reaching target audiences, and driving customer engagement and loyalty.Responsibilities:- Assist in crafting and implementing marketing campaigns- Support the management of digital assets and content- Analyze data to derive insights for marketing strategies- Collaborate with team members to drive engagement- Conduct research on industry trends and audience preferences- Contribute to the development of marketing materials- Participate in team meetings to share ideas and updates- Enhance skills in digital marketing tools and techniquesQualification Required:- Masters Degree in Business Administration- 1 year of experience- Hands on experience on MS Office, SharePoint, Salesforce Marketing Cloud, Adobe Experience Manager, and data reporting tools like Datorama- Oral and written proficiency in English requiredAdditional Details:Driven by curiosity, you are a reliable, contributing member of a team. In our fast-paced environment, you are expected to adapt to working with a variety of clients and team members, each presenting varying challenges and scope. Every experience is an opportunity to learn and grow. You are expected to take ownership and consistently deliver quality work that drives value for our clients and success as a team. As you navigate through the Firm, you build a brand for yourself, opening doors to more opportunities.At PwC Acceleration Centers (ACs), you will actively support various Acceleration Center services, from Advisory to Assurance, Tax, and Business Services. Youll engage in challenging projects, provide distinctive services to support client engagements through enhanced quality and innovation, and participate in dynamic and digitally enabled training to grow your technical and professional skills.,

Keyskills :
Market ResearchDigital MarketingSales StrategiesAnalytical SkillsContent CreationData AnalysisTeam CollaborationCreative CampaignsIndustry Trends ResearchMarketing Materials Development

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