Business Head- GB (Medical Equipments)

Job Description

PurposeThe Business Head General Business should believe in MONEY NEVER SLEEPS and express complete belief in developing, implementing, and executing strategic business plans in the 100200 Cr bracket. This role is responsible for driving revenue through government procurement (GeM portal, state && central tenders), institutional sales, and channel management across the General Business product portfolio including ultrasound systems, patient monitors, syringe pumps, and allied devices.ScopeThis role covers:
• Government business through GeM portal(SSMED rated 4.9/5  largest seller on GeM) , DGS&D rate contracts, and state/central tenders
• Institutional and hospital sales (government && semi-government hospitals, medical colleges, ESI, railways)
• Distributor and channel partner management across geographies
• Sales team leadership and performance management
Product portfolio: Ultrasound systems, Patient Monitors, Syringe & Infusion Pumps, and allied devicesKey Responsibilities
• Strategic Planning && Business Development && P/L Responsibility
• Develop and execute short-term and long-term business strategies for the General Business (GB) vertical
• Identify and develop new markets, customer segments, and revenue channels in the govt/institutional space
• Set sales targets, KPIs, and accurate forecasting models for the GB portfolio
• Drive data-driven sales performance using CRM tools and AI-based analytics
• Government Business && Tender Management
• Lead end-to-end tender management identification, bid preparation, submission, and negotiation
• Manage and grow the company's GeM (Government e-Marketplace) portal presence and orders
• Build and maintain relationships with government procurement authorities, CMSS, TNMSC, and state medical corporations
• Ensure timely submission of tenders, compliance with L1/technical requirements, and performance bank guarantees
• Track and respond to CPPP, GEM, state e-procurement portals proactively
• Sales Operations && Revenue Management
• Oversee sales operations and ensure achievement of revenue targets
• Monitor order pipeline, collections, and receivables to ensure healthy working capital
• Ensure compliance with healthcare regulations, GeM policies, and company quality standards
• Manage pricing strategy, discount structures, and margin controls across product lines
• Team Leadership
• Recruit, train, and lead a high-performance GB sales team across regions
• Set individual performance goals and drive a results-oriented culture
• Conduct regular reviews, coaching sessions, and field visits with the team
• Channel && Stakeholder Management
• Build and manage relationships with distributors, dealers, and channel partners for GB products
• Negotiate channel agreements, appointment terms, and performance commitments
• Engage with key institutional stakeholders hospital administrators, biomedical engineers, purchase officers
• Customer Focus
• Ensure high customer satisfaction through after-sales support coordination and strong retention strategies
• Handle escalations with defined TAT and gather structured market feedback for product improvement
• Drive repeat business through proactive account management and service excellence
Qualification & Experience Score
• Bachelor&s degree in Business, Marketing, Biomedical Engineering, or related field (MBA preferred)
• 12-15 years of sales/business development experience, with at least 5-8 years in a leadership role in the medical sale in Color Doppler sector.
• Proven track record in government sales GeM portal, state/central tenders, DGAFMS, and institutional procurement is MANDATORY
• Experience managing large geographies with distributed sales teams
• Excellent negotiation, relationship management, and stakeholder engagement skills
• Stable Tenure in past exp. Average 3-4 yrs.

Keyskills :
business planningmarket planningbusiness strategy