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Finance Digital Marketing and Product Manager

4.00 to 9.00 Years   Mumbai City   04 Jan, 2025
BWISE SOLUTIONS PRIVATE LIMITED
Job LocationMumbai City
EducationNot Mentioned
SalaryRs 4.0 - 9 Lakh/Yr
IndustryFinancial Services
Functional AreaProduct Management
EmploymentTypeFull-time

Job Description

    Job Title: Finance Digital Marketing and Product ManagerPosition Overview:We are seeking a dynamic and results-driven Finance Digital Marketing and Product Manager to join our team. This role blends digital marketing expertise with financial acumen to create, promote, and manage financial products while effectively managing client acquisition and lead generation. The ideal candidate will possess a strong background in digital marketing, lead management, project management, and product management within the finance sector.Key Responsibilities:Digital Marketing & Client Acquisition:Develop and execute digital marketing strategies to generate leads and acquire new clients for financial products and services.Create and manage engaging content across digital channels, including social media, email, and online advertising.Analyze digital marketing campaigns performance and optimize for improved ROI and lead conversion.Lead Management:Use data-driven approaches to filter and identify high-potential leads from various sources.Implement and maintain lead management systems to track and nurture prospects through the sales funnel.Collaborate with sales teams to ensure seamless handover and follow-up on leads.Project Management:Plan, execute, and oversee projects related to the development and launch of new financial products.Coordinate with cross-functional teams, including marketing, sales, compliance, and finance, to ensure project success.Monitor project progress, identify risks, and implement mitigation strategies to stay on schedule and within budget.Product Management:Conduct market research and analyze trends to inform product development and positioning.Manage the product lifecycle from inception to launch, including defining product requirements and developing go-to-market strategies.Monitor product performance and gather feedback to drive continuous improvement.Data Analysis & Reporting:Analyze lead and client data to identify patterns, opportunities, and areas for improvement.Prepare and present regular reports on digital marketing performance, lead generation, and product success to stakeholders.Utilize data insights to drive decision-making and strategy refinement.Qualifications:Education: Bachelors degree in marketing, Finance, Business Administration, or a related field. Advanced degrees or certifications (e.g., CFA, PMP) are a plus.Experience: Minimum of 5 years of experience in digital marketing, with a strong emphasis on financial products or services. Experience in project management and product management is essential.Skills:Proficiency in digital marketing tools and platforms (e.g., Google Ads, SEO/SEM, CRM systems).Strong understanding of lead management processes and techniques.Excellent project management skills, with the ability to manage multiple projects simultaneously.Proven experience in product management, including market research and product lifecycle management.Analytical mindset with strong data analysis skills.Exceptional communication and interpersonal skills.Preferred Attributes:Experience working in the finance industry or with financial products.Knowledge of financial regulations and compliance requirements.Familiarity with project management methodologies and tools (e.g., Agile, Scrum).

Keyskills :
mutual fundsproduct management

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