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Marketing Executive | D2C children clothing brand

2.00 to 4.00 Years   Mumbai City   22 Sep, 2023
Unnati
Job LocationMumbai City
EducationNot Mentioned
SalaryRs 5 - 6 Lakh/Yr
IndustryInternet / E-Commerce
Functional AreaMarketing / Communication
EmploymentTypeFull-time

Job Description

    Our client is a Mumbai based trusted and innovative brand which sells premium quality, comfortable and fun innerwear and basic wear clothing for kids aged between 1 to 15 years.Founded in 2018 by women entrepreneurs, these products are sold through its own website as well as popular ecommerce portals.It is poised to make a mark in the childrens fashion space in India.As aMarketing Executive, you will be responsible for collaborating with the Marketing Manager to devise comprehensive marketing strategies that align with the brands objectives and target audience.What you will do:
    • Assisting in planning and executing integrated marketing campaigns across various channels, including social media, email, SEO, content marketing, influencer partnerships, whatsapp and paid advertising
    • Analyzing marketing campaign performance, track key metrics, and prepare regular reports for management
    • Utilizing data-driven insights to identify opportunities for improvement and growth, making data-backed recommendations for future strategies
    • Supporting customer acquisition efforts by implementing lead generation tactics and collaborating with the sales team
    • Contributing to retention strategies, including loyalty programs and customer engagement initiatives, to enhance customer lifetime value
    • Conducting research on industry trends, consumer behavior, and competitor activities to stay informed and identifying potential areas for differentiation and innovation
    • Working closely with the product development team to provide marketing insights and customer feedback for new product launches
    • Collaborating with the sales team to align marketing efforts with sales objectives and foster a seamless customer journey
    What you need to have:
    • Bachelors degree in Marketing, Business
    • Proven experience (minimum 2 years) in marketing, preferably in a D2C brand or e-commerce environment
    • Strong understanding of digital marketing channels, including social media, email marketing, SEO, and paid advertising
    • Basic knowledge of Shopify
    • Basic knowledge of any email solution, like Mailchimp, etc
    • Excellent communication and writing skills
    • Analytical mindset with the ability to interpret data and draw actionable insights
    • Proficiency in marketing analytics tools and platforms
    • A passion for staying up-to-date with industry trends and consumer behavior
    • Ability to work cross-functionally and adapt in a fast-paced, dynamic environment

Keyskills :
mailchimpshopify

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