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Assistant Manager Channel Marketing Hii Movies amp; English Cluster

Fresher   Mumbai,India   22 Jul, 2023
Hong Kong Disneyland
Job LocationMumbai,India
EducationNot Mentioned
SalaryNot Mentioned
IndustryEntertainment / Media / Publishing
Functional AreaNot Mentioned
EmploymentTypeFull-time

Job Description

:Key Responsibilities:

  • Responsible for Integrated Marketing campaigns across the Hindi & English cluster
  • Managing multiple projects (Across channels) by setting clear measurable goals to execution and post campaign analysis to measure ROI
  • Driving digital as a key Marketing tool to drive engagement and brand love Coordinate and manage key internal & external stakeholders - Sales, Programming & Distribution & External customer s - PR and Digital agencies.
  • Competition analysis and providing intel to the team
  • Analyze marketing campaigns closely based on BARC performance and making recommendations to the team as learnings
  • Partner to PRS/sales team for sponsorship pitches and monetization led brand integration ideas (CMFs, etc.)
  • Brief and generate quality output from On-Air Promotion team and ensure consistency in all brand communication
  • Involved in ideation, responsible for supporting new concept creation and development of new Ideas
  • Manage Distribution KRAs related to channel reach (AOP vs. on-ground realities) to ensure that channel reach is competitive
  • Drive distribution marketing campaigns - awareness and conversions
  • Create and brief agencies on Qual/Quant consumer studies as per requirements
  • Budget Management with timely reporting
  • Adhering to company processes and ensure zero deviations
  • Liaising with support functions to manage processes in time i.e. commercial/finance/legal
Performance Measures:
  • Weekly channel performance viz., reach and ratings
  • Advanced project management skills - thorough planning and efficient execution of campaigns
  • Creative conceptualization capabilities
  • Ability to lead agencies to plan and execute campaigns on time with strong metrics of campaign evaluations in pre and post phases
  • ROI through reach and engagement for spends
  • Generating revenue led concepts for better monetization
  • Innovative inputs for campaigns and successful rollout
  • Increase in follower base and engagement rate across social media platforms
Qualifications:MBA with 4-6 years work experiencePreferably has worked within the television industryPersonal Attributes:Works independently with high-level of autonomy and trust is a must-have to succeed in this roleOwnership attitudeExcellent communication (especially written) & Interpersonal skillsInnovative & Hard workingPeople skills & networking (ability to collaborate and get work done)High degree of comfort in working with ambiguityPleasant and positive demeanor

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