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Digital Marketing Associate - Google Ads

1.00 to 5.00 Years   Nagpur,Other Maharashtra   03 Apr, 2025
KC Overseas Education
Job LocationNagpur,Other Maharashtra
EducationNot Mentioned
SalaryNot Disclosed
IndustryEducation / Training
Functional AreaNot Mentioned
EmploymentTypeFull-time

Job Description

    About KC Overseas Education :KC Overseas has evolved into one of the most trusted and valued brands in the overseas education arena. The company was initially founded as Krishna Consultants with a view to help students in Nagpur get access to International education and the journey of 26 years has helped the company grow leaps and bounds. Our growth was smooth over the first decade and a half but skyrocketed with the launch of our EdTech platform coursefinder.ai in 2018, the year that marked the amalgamation of our years of Industry expertise with some high-end technology. This growth spurred a rebranding to KC Overseas in July 2019.KC Overseas is building a company and a suite of products to lead the change in transforming access to overseas education. KC Overseas has a state-of-the-art EdTech platform coursefinder.ai and a FinTech platform elanloans.com. We empower students worldwide to access the best overseas education by connecting international Students, recruitment partners and academic institutions across the globe. We simplify the study abroad search, application, acceptance and visa process. Not only do we help students with their international study journey, but we also support academic institutions to find the best students globally.We operate across geographies and are an authorised representative of over 850 global universities and institutions across 33 countries in the world having successfully assisted more than 5,75,000 Students. we have enabled students in their aspirational studies in popular international destinations such as The USA, The UK, Canada, Australia, New Zealand, Ireland, Singapore, Europe and beyond.Heres a short video to give you an overview of who we are and what we do:Job Overview :Key Responsibilities: Assist in planning, setting up, and optimizing Google Ads campaigns (Search, Display, YouTube, Performance Max, and Remarketing). Conduct keyword/video research and competitor analysis to enhance ad performance. Monitor campaign performance and optimize for key metrics like CTR, CPC, Quality Score, and ROI. Write compelling ad copies and test multiple variations for better engagement. Collaborate with team to create effective ad creatives and landing pages. Track and report campaign performance, providing actionable insights for improvement. A/B test different ad strategies to improve performance. Implement audience targeting and remarketing strategies for better conversions. Stay updated with Google Ads trends, algorithm updates, and best practices. 1-3 years of experience managing Google Ads PPC campaigns. Strong understanding of Google Ads, Google Analytics, and Google Tag Manager. Proficiency in Excel/Google Sheets for campaign analysis and reporting. Prior experience in running lead generation campaigns is preferred. Hands on experience in tools like SEMRUSH and AHREFS.,

Keyskills :
Google AnalyticsGoogle Tag ManagerExcelGoogle SheetsGoogle AdsSEMRUSH

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