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Marketing Executive Outdoor Marketing

2.00 to 6.00 Years   Nagpur,Other Maharashtra   20 Nov, 2024
Parekh Brothers Jewellers, Nagpur
Job LocationNagpur,Other Maharashtra
EducationNot Mentioned
SalaryNot Disclosed
IndustryOthers
Functional AreaNot Mentioned
EmploymentTypeFull-time

Job Description

    Job Summary:We are seeking a dynamic and results-driven Marketing Executive to join our team, specializing in Outdoor Marketing initiatives. The ideal candidate will be responsible for developing, executing, and optimizing outdoor marketing strategies to increase brand visibility, drive customer engagement, and promote our products and services in outdoor environments. This role requires creativity, strategic thinking, and a strong understanding of the outdoor marketing landscape.Key Responsibilities: Outdoor Campaign Management: Plan, execute, and manage outdoor marketing campaigns, including billboards, bus shelters, transit advertising, posters, banners, digital signage, and other outdoor media. Vendor Management: Identify, negotiate, and manage relationships with outdoor advertising vendors and suppliers, ensuring campaigns are executed effectively and on budget. Strategic Planning: Work closely with the marketing team to develop comprehensive outdoor marketing strategies that align with overall brand objectives and target audience profiles. Creative Execution: Collaborate with the creative team to develop visually compelling and impactful outdoor advertisements and promotional materials. Market Research & Analysis: Conduct market research to identify the most effective outdoor advertising locations and tactics, as well as monitor the performance of outdoor campaigns. Budget Management: Oversee the outdoor marketing budget, ensuring cost-effectiveness and adherence to financial plans. Campaign Performance Tracking: Measure and report on the success of outdoor marketing campaigns, providing data-driven insights and recommendations for optimization. Brand Consistency: Ensure that all outdoor marketing materials maintain brand consistency and align with the companys tone, style, and messaging. Stakeholder Collaboration: Work closely with internal teams, including sales, product, and digital marketing, to ensure outdoor campaigns are integrated into larger marketing efforts. Event Support: Assist in organizing and promoting outdoor events, activations, and experiential marketing activities. Compliance and Regulations: Ensure that all outdoor advertising efforts comply with local laws, regulations, and advertising standards.Qualifications & Skills:Experience: Minimum of 2-4 years of experience in outdoor or traditional marketing, preferably in a similar industry (e.g., consumer goods, retail, real estate, etc.).Education: Bachelors degree in Marketing, Advertising, Communications, or related field (or equivalent work experience).Skills : Strong understanding of outdoor advertising formats and best practices. Excellent project management skills with the ability to handle multiple campaigns simultaneously. Creative thinker with an eye for design and attention to detail. Strong negotiation skills and vendor management experience. Analytical mindset with the ability to track and analyze campaign performance. Familiarity with digital outdoor advertising and emerging trends. Excellent communication and interpersonal skills.Location - Shankar NagarJob Types: Full-time, PermanentSchedule: Day shiftExperience: Marketing: 3 years (Preferred) Outdoor marketing: 3 years (Preferred)Expected Start Date: 15/11/2024,

Keyskills :
Outdoor advertisingProject managementDesignNegotiationVendor managementCommunicationInterpersonal skills

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