Product Lead

Job Description

At Times Internet, you focus on developing premium digital products that aim to simplify and enhance the lives of millions of users. As Indias largest digital products company, you have a broad presence across various categories such as News, Sports, Fintech, and Enterprise solutions. Your diverse portfolio includes well-known brands like TOI, ET, NBT, Cricbuzz, Times Prime, Times Card, Indiatimes, Whatshot, Abound, Willow TV, Techgig, and Times Mobile, among others. Each of your products is meticulously designed to enrich user experiences and cater to their interests and aspirations.In the Business Unit, Colombia stands out as a contextual AI-driven AdTech platform that is reshaping digital advertising through cutting-edge technology. Leveraging advanced machine learning and AI capabilities, Colombia delivers personalized ad experiences that ensure high engagement and performance levels. The platform seamlessly integrates with publishers and advertisers, providing robust solutions for display, video, and native advertising. With a massive monthly user base of over 650 million unique users, Colombia utilizes data-driven insights to offer unparalleled reach and engagement. As part of Indias largest premium content network, you prioritize high-quality user interaction and engagement, guaranteeing extensive audience reach. By employing AI & ML models for lookalike audience creation, bid prediction, and contextual targeting, Colombia enhances campaign effectiveness and boosts user engagement. The AI-powered user segmentation and article annotation processes streamline operations, delivering more precise and relevant user experiences. Explore the future of advertising with Colombia.**Key Responsibilities:**- **Product Ownership:** Take charge of and enhance the data layer supporting Colombias AdTech stack.- **AI/ML Use Case Enablement:** Define and prioritize product requirements for AI-driven ad serving.- **AdTech Ecosystem Integration:** Lead the integration with SSPs, DSPs, DMPs, CDPs, and internal/external APIs to elevate audience intelligence and campaign performance.- **Privacy & Compliance**- **Cross-Functional Leadership:** Collaborate with engineering, analytics, sales, and operations teams to implement product roadmaps and GTM strategies.- **Innovation & Impact:** Explore and keep abreast of the latest AI and GenAI capabilities for recommendation engines, predictive audience modeling, and smart creatives.**Qualifications Required:**- 7 years of Product Management experience with a focus on AdTech, MarTech, Data Infrastructure, and AI use cases.- Profound understanding of programmatic advertising, real-time bidding, cookies vs. cookieless targeting, and contextual systems, etc.- Experience in data pipelines, AI, and machine learning frameworks.- Demonstrated track record of developing scalable platforms or APIs for audience targeting or campaign optimization.- Capability to translate complex tech concepts into straightforward, business-friendly outcomes.- Strong analytical mindset and proficiency in tools like BigQuery, SQL, GA, etc.- Excellent communication and stakeholder management skills.- Experience working with GenAI, LLMs, or AI Agents in marketing/advertising use cases. At Times Internet, you focus on developing premium digital products that aim to simplify and enhance the lives of millions of users. As Indias largest digital products company, you have a broad presence across various categories such as News, Sports, Fintech, and Enterprise solutions. Your diverse portfolio includes well-known brands like TOI, ET, NBT, Cricbuzz, Times Prime, Times Card, Indiatimes, Whatshot, Abound, Willow TV, Techgig, and Times Mobile, among others. Each of your products is meticulously designed to enrich user experiences and cater to their interests and aspirations.In the Business Unit, Colombia stands out as a contextual AI-driven AdTech platform that is reshaping digital advertising through cutting-edge technology. Leveraging advanced machine learning and AI capabilities, Colombia delivers personalized ad experiences that ensure high engagement and performance levels. The platform seamlessly integrates with publishers and advertisers, providing robust solutions for display, video, and native advertising. With a massive monthly user base of over 650 million unique users, Colombia utilizes data-driven insights to offer unparalleled reach and engagement. As part of Indias largest premium content network, you prioritize high-quality user interaction and engagement, guaranteeing extensive audience reach. By employing AI & ML models for lookalike audience creation, bid prediction, and contextual targeting, Colombia enhances campaign effectiveness and boosts user engagement. The AI-powered user segmentation and article annotation processes streamline operations, delivering more precise and relevant user experiences. Explore the future of advertising with Colombia.**Key Responsibilities:*

Keyskills :
SQLProduct OwnershipAIML Use Case EnablementAdTech Ecosystem IntegrationPrivacyComplianceCrossFunctional LeadershipInnovationImpactProgrammatic AdvertisingRealtime BiddingContextual SystemsData PipelinesMachine Learning FrameworksAudienc