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Assistant Category Manager-Man Matters

3.00 to 7.00 Years   Other Maharashtra   09 Jan, 2024
Mosaic Wellness
Job LocationOther Maharashtra
EducationNot Mentioned
SalaryNot Disclosed
IndustrySports / Fitness
Functional AreaNot Mentioned
EmploymentTypeFull-time

Job Description

    About Mosaic:Mosaic Wellness is building digital first, health coaches for elective health concerns working toward one mission: To help Indians lead more fulfilling lives surrounded by wellness and grace.Man Matters, started in May 2020, is a digital elective health platform for men, helping 2.5M men every year diagnose and solve for their hair, beard, performance and nutrition concerns by offering personalized treatment plans and access to expert doctors and health coaches.Be Bodywise started in May 2021, is an online womens elective health platform, serving 1.5M women every year by providing personalized solutions and doctor consults across concerns for hair, face, body, pcos, sleep and nutrition.Little Joys, started in May 2022, is an online health platform for kids, helping 1M parents every year solve for their childs physical, mental and emotional development by offering age appropriate solutions for nutrition, immunity, brain health, bone health, personal hygiene. and behavioral development with access to expert doctors and nutritionists.Responsibilities: Category Strategy and Customer Insights: Develop and execute a comprehensive category strategy aligned with the customer and companys objectives. Identify key growth areas within the category to propose new product offerings. Product Management: Oversee the entire product lifecycle, from ideation to launch, ensuring a seamless customer experience. Collaborate with cross-functional teams, including product development, marketing, and customer support, to drive product success. Market Analysis: Conduct market research to stay informed about industry trends, competitor products, and consumer preferences. Analyze customer feedback, reviews, and sales data to make data-driven decisions. Performance Metrics: Define and track key performance indicators (KPIs) for the Health & Wellness category. Monitor sales, customer satisfaction, and market share to assess category performance. Collaboration: Work closely with various teams- channel marketing, new product development, retention, product etc to create effective campaigns and promotions. Collaborate with Health Coaches and Experts to integrate expert advice into product offerings. Success Metrics: Driving health outcomes for the consumers in the category: Hopefully self-explanatory :) Category Growth: Achieve specified revenue targets for the category. Increase the market share of Man Matters in the segment. Product Success: Launch a defined number of successful products within the category. Improve customer satisfaction scores related to products. Data-Driven Decisions: Use data insights to inform strategic decisions that positively impact the category. Implement improvements based on customer feedback and market trends. Cross-Functional Collaboration: Demonstrate effective collaboration with teams such as Marketing, Product Development, and Customer Support. Foster a positive and collaborative working environment.Qualifications: Empathetic towards consumer pain points Ready to get hands dirty, comfortable with uncertainty and experimentations Bachelors degree in business, Marketing, or a related field. MBA is a plus. Proven experience in marketing, product management, or a related role. Strong analytical skills and a data-driven mindset. Excellent communication and negotiation skills. Passion to solve consumer problems and driving positive outcomes,

Keyskills :
Product ManagementMarket AnalysisPerformance MetricsCollaborationAnalytical SkillsCommunication SkillsNegotiation SkillsCategory StrategyCustomer InsightsSuccess MetricsCategory GrowthProduct SuccessDataDriven DecisionsCrossFunctional Collabo

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