Senior Manager - AdTech Signals

Job Description

OverviewWere seeking a technically savvy Senior Manager - AdTech Signals to lead the architecture and implementation of our Mobile Measurement Platform (MMP) and Multi-Touch Attribution systems. This role will own the design, integration, and data integrity of mobile app measurement and attribution pipelines. Youll work hands-on with software development kit (SDKs), application programming interfaces (APIs), event schemas, and backend systems to ensure clean data collection and actionable attribution across channels.Microsofts mission is to empower every person and every organization on the planet to achieve more. As employees, we come together with a growth mindset, innovate to empower others, and collaborate to realize our shared goals. Each day we build on our values of respect, integrity, and accountability to create a culture of inclusion where everyone can thrive at work and beyond.In alignment with our Microsoft values, we are committed to cultivating an inclusive work environment for all employees to positively impact our culture every day.QualificationsRequired/Minimum Qualifications

• Bachelors Degree AND 4 years experience in engineering, product/technical program management, data analysis, or product development OR equivalent experience.
• 2 years experience managing cross-functional and/or cross-team projects.
• 2 year(s) experience reading and/or writing code (e.g., sample documentation, product demos).
• Experience working with privacy regulations (General Data Protection Regulation).
• 2 years experience in implementing conversion APIs and pixel implementations.

Additional or Preferred Qualifications

• Bachelors Degree AND 8 years experience in engineering, product/technical program management, data analysis, or product development OR equivalent experience.
• 6 years experience managing cross-functional and/or cross-team projects.
• 1 year(s) experience reading and/or writing code (e.g., sample documentation, product demos).

Technical Program Management IC4 - The typical base pay range for this role across the U.S. is USD $117,200 - $229,200 per year. There is a different range applicable to specific work locations, within the San Francisco Bay area and New York City metropolitan area, and the base pay range for this role in those locations is USD $153,600 - $250,200 per year.Certain roles may be eligible for benefits and other compensation. Find additional benefits and pay information here.Microsoft will accept applications and processes offers for these roles on an ongoing basis.#EandEJobsResponsibilities

• Lead the technical integration and maintenance of Mobile Measurement Platform (MMP) platforms (e.g., AppsFlyer, Adjust, Kochava) across mobile apps and backend systems.
• Ensure proper configuration of SDKs and event tracking for accurate attribution, deep linking, uninstall tracking, and re-engagement flows.
• Work with product engineering teams to standardize event taxonomies and ensure minimal signal loss or duplication.
• Monitor real-time postbacks, callbacks, and server-to-server integrations; troubleshoot pipeline issues as needed.

Multi-Touch Attribution (MTA) Infrastructure

• Define and implement frameworks for ingesting, processing, and modeling touchpoint-level data across marketing channels.
• Partner with data engineering and analytics to operationalize attribution models and embed them in media planning workflows.
• Build or oversee Extract, Transform, Load (ETL) pipelines to unify click, impression, and conversion data from media platforms, customer relationship management (CRM) systems, and internal sources.
• Validate attribution outputs to ensure reliability and actionable insights.

Privacy & Compliance

• Enforce data privacy standards (e.g. General Data Protection Regulation (GDPR), California Consumer Privacy Act (CCPA)) across tracking and attribution systems.
• Collaborate with legal, compliance, and engineering to ensure responsible data collection and usage practices.
• Implement monitoring systems for tracking accuracy, consent adherence, and anomaly detection.
• Act as the technical point of contact between product, engineering, adtech vendors, and analytics teams.
• Translate measurement and attribution goals into technical solutions and scalable architecture.
• Support experimentation and lift measurement by enabling reliable attribution inputs for A/B and geo-testing frameworks.
• Embody our Culture and Values.

Locations - Redmond, Washington, United States

Keyskills :
mobile measurement platforms multi touch attribution data privacy standards sdk integration etl pipelines processing compensation