Website Growth Marketing Manager, Google Fi, Wireless

Job Description

: Website Growth Marketing Manager, Google FiLocation: San Francisco, CA, USA; Mountain View, CA, USAExperience Level: MidMinimum Qualifications:

• Bachelors degree or equivalent practical experience.
• 4 years of experience in marketing working across one or more marketing fields (i.e. growth, product marketing, brand marketing, social).
• 3 years of experience with website analytics.
• Experience managing cross-functional or cross-team projects.
• Experience with site performance experimentation.

Preferred Qualifications:

• 3 years of experience working on a subscription or e-commerce website.
• Experience in key web analytics tools (e.g., Google Analytics) and testing platforms (e.g., Optimizely).
• Experience in building experiment designs, measurement plans and distilling learnings.
• Ability to develop and execute strategy, balance priorities and drive projects to completion.
• Ability to influence and effectively collaborate with a broad set of cross-functional stakeholders.
• Ability to develop and use insights and data to inform strategies, improve results and drive innovative thinking and excellent problem-solving and results-driven orientation.

About the Job:Whether youre on a consumer product (like Gmail, Search, Maps, Chrome, Android) or a business product (Google Ads, AdSense, Google Marketing Platform, Analytics), you take part in a complete marketing experience as you lead every facet of the products journey. From determining positioning, naming, competitive analysis, feature prioritization, and external communications, you help shape the product and help it grow a consumer base. This means you work with a cross-functional team across Sales, corporate communications, legal, webmasters, product development, engineering, and more. In this role, youll be involved with product marketing strategy from beginning to end.The Subscriptions and Customer Growth Marketing organization drives consumer apps and subscription growth. We partner with product engineering and insights to understand the user and bring helpful products to market while deepening the consumer relationship. On Google Fi Wireless, we believe connectivity is a fundamental need, so we are committed to network access and reliability for all. We also believe that Google is uniquely suited to provide a seamless, technically advanced network that users love.The mission of the Google Fi Growth Marketing team is to drive Fi subscriber growth through an innovative approach to acquisition and engagement. We pride ourselves on our test and learn culture and constantly partner with our cross-functional (xfn) stakeholders and across all marketing channels to maximize the impact of our efforts. Our scope is expanding all the time and the opportunities to push the boundaries are plentiful. We are a small yet mighty team with a huge focus on impact and team culture.Know the user. Know the magic. Connect the two. At its core, marketing at Google starts with technology and ends with the user, bringing both together in unconventional ways. Our job is to demonstrate how Googles products solve the worlds problems--from the everyday to the epic, from the mundane to the monumental. And we approach marketing in a way that only Google can--changing the game, redefining the medium, making the user the priority, and ultimately, letting the technology speak for itself.Compensation:The US base salary range for this full-time position is $114,000-$163,000bonusequitybenefits. Our salary ranges are determined by role, level, and location. Within the range, individual pay is determined by work location and additional factors, including job-related skills, experience, and relevant education or training. Your recruiter can share more about the specific salary range for your preferred location during the hiring process.Please note that the compensation details listed in US role postings reflect the base salary only and do not include bonus, equity, or benefits. Learn more about benefits at Google.Responsibilities:

• Create a site conversion rate optimization program. Identify conversion improvement opportunities based on site analytics, user behavior research, experience, and digital best practices. Build a roadmap, socialize it with cross-functional (xfn) stakeholders, and execute it to improve site conversion rate.
• Own site analytics from tracking implementation to presenting performance insights to the cross-functional team. Lead development of standardized dashboards and reports for tracking overall site and traffic performance.
• Improve site performance (e.g., load times etc.).
• Partner with key stakeholders such as Product, Go-To-Market (GTM) Marketing, Engineers, and User Experience (UX) on developing new site content and technical capabilities of the site.
• Manage and lead a team of Television Commercial (TVCs) to deliver on our responsibilities.

Information collected and processed as part of your Google Careers profile and any job applications you choose to submit is subject to Googles Applicant and Candidate Privacy Policy.Google is proud to be an equal opportunity and affirmative action employer. We are committed to building a workforce that is representative of the users we serve, creating a culture of belonging, and providing equal employment opportunity regardless of race, creed, color, religion, gender, sexual orientation, gender identity/expression, national origin, disability, age, genetic information, veteran status, marital status, pregnancy or related condition (including breastfeeding), expecting or parents-to-be, criminal histories consistent with legal requirements, or any other basis protected by law. See also Googles EEO Policy, Know your rights: workplace discrimination is illegal, Belonging at Google, and How we hire.If you have a need that requires accommodation, please let us know by completing our Accommodations for Applicants form.Google is a global company and, in order to facilitate efficient collaboration and communication globally, English proficiency is a requirement for all roles unless stated otherwise in the job posting.To all recruitment agencies: Google does not accept agency resumes. Please do not forward resumes to our jobs alias, Google employees, or any other organization location. Google is not responsible for any fees related to unsolicited resumes.Locations: San Francisco, CA, USA; Mountain View, CA, USAExperience Level: MidExperience driving progress, solving problems, and mentoring more junior team members; deeper expertise and applied knowledge within relevant area.

Keyskills :
growth marketing strategy web analytics tools conversion rate optimization cross functional collaboration experiment design and execution job posting recruitment workforce communicationcompensation