Marketing Manager/Asst Manager

Job Description

As an Assistant Marketing Manager, you will be responsible for various key responsibilities as outlined below:- Student Admissions & Enrolment - Develop and implement admission marketing strategies to achieve enrolment targets. - Generate and nurture admission leads through various marketing channels. - Conduct school tours and admission counseling for prospective parents. - Follow up with inquiries and convert leads into admissions.- Brand Building & Promotion - Enhance the schools brand visibility and reputation. - Plan and execute marketing campaigns, promotional activities, and awareness programs. - Ensure consistent brand messaging across all communication channels.- Digital Marketing - Manage the schools website and social media platforms. - Create and coordinate digital campaigns, online advertisements, and content marketing initiatives. - Monitor and analyze digital marketing performance metrics.- Events & Outreach - Organize open houses, education fairs, school events, and community engagement programs. - Build relationships with local communities, corporates, and educational partners. - Coordinate promotional activities to increase school visibility.- Market Research & Analysis - Track competitor activities, fee structures, and market trends. - Analyze admission data and prepare reports on lead generation and conversion rates. - Recommend strategies to improve market positioning.- Communication & Relationship Management - Maintain positive relationships with prospective and existing parents. - Coordinate with academic and administrative teams for marketing initiatives. - Handle parent inquiries and ensure a positive customer experience.- Budget & Vendor Management - Prepare and manage marketing budgets. - Coordinate with advertising agencies, designers, printers, and digital marketing vendors. - Ensure cost-effective utilization of marketing resources.Qualifications Required:- Bachelors or Masters degree in Marketing, Business Administration, Communications, or a related field.- 38 years of experience in marketing, preferably in the education sector.- Strong communication, presentation, and interpersonal skills.- Knowledge of digital marketing, social media management, and CRM tools.- Proficiency in MS Office and marketing analytics.About the Company:The company offers opportunities for growth and development in a dynamic work environment. The focus is on teamwork, innovation, and excellence in the education sector.If you are a calm and composed individual with a go-getter attitude and possess the required qualifications and skills mentioned above, we welcome you to apply by walking in or sharing your updated resume to hidden_email an Assistant Marketing Manager, you will be responsible for various key responsibilities as outlined below:- Student Admissions & Enrolment - Develop and implement admission marketing strategies to achieve enrolment targets. - Generate and nurture admission leads through various marketing channels. - Conduct school tours and admission counseling for prospective parents. - Follow up with inquiries and convert leads into admissions.- Brand Building & Promotion - Enhance the schools brand visibility and reputation. - Plan and execute marketing campaigns, promotional activities, and awareness programs. - Ensure consistent brand messaging across all communication channels.- Digital Marketing - Manage the schools website and social media platforms. - Create and coordinate digital campaigns, online advertisements, and content marketing initiatives. - Monitor and analyze digital marketing performance metrics.- Events & Outreach - Organize open houses, education fairs, school events, and community engagement programs. - Build relationships with local communities, corporates, and educational partners. - Coordinate promotional activities to increase school visibility.- Market Research & Analysis - Track competitor activities, fee structures, and market trends. - Analyze admission data and prepare reports on lead generation and conversion rates. - Recommend strategies to improve market positioning.- Communication & Relationship Management - Maintain positive relationships with prospective and existing parents. - Coordinate with academic and administrative teams for marketing initiatives. - Handle parent inquiries and ensure a positive customer experience.- Budget & Vendor Management - Prepare and manage marketing budgets. - Coordinate with advertising agencies, designers, printers, and digital marketing vendors. - Ensure cost-effective utilization of marketing resources.Qualifications Required:- Bachelors or Masters degree in Marketing, Business Administration, Communications, or a related field.- 38 years of experience in marketing, preferably in the education sector.- Strong communication, presentation, and interpersonal ski

Keyskills :
MarketingAdmissionsBrand BuildingDigital MarketingMarket ResearchAnalysisCommunicationRelationship ManagementBudget ManagementVendor ManagementSocial Media ManagementMS OfficeMarketing AnalyticsEnrolmentPromotionEventsOutreach