Specialist Marketing Automation

Job Description

As a Specialist Marketing Automation at Lennox, you will support the execution and optimization of multi-channel campaigns in Salesforce Marketing Cloud. Your responsibilities will include:- Building, executing, and optimizing automated marketing campaigns in Salesforce Marketing Cloud (SFMC), such as nurturing journeys, drip campaigns, and re-engagement programs, ensuring accurate and timely delivery.- Building and maintaining email, SMS, MMS, and push programs using available segmentation, personalization, and automation tools.- Executing A/B tests and contributing to optimizing journeys and campaign workflows.- Collaborating with cross-functional teams (marketing, sales, product) to understand requirements and translate them into effective campaigns.- Monitoring campaign performance, preparing reports summarizing engagement metrics and KPIs, and providing insights based on campaign results.- Maintaining dashboards and recurring performance summaries to support data-driven decision-making.Additionally, you will be responsible for:- Creating, building, and testing email templates and managing changes and improvements to existing email templates & content blocks.- Collaborating with content marketers to build, schedule, and send e-blasts daily.You will also support the Campaign Operations Specialist with:- Input on lead routing logic and scoring-based campaigns inside Salesforce Marketing Cloud.- Building and maintaining new forms and enhancing existing forms using Salesforce Marketing Cloud Pages to follow and meet lead generation segmentation rules and logic.Furthermore, you will:- Support the Campaign Operations Specialist as a daily administrator of the marketing automation platform (Salesforce Marketing Cloud).- Uphold system compliance and data hygiene as defined by the Campaign Operations Specialist.- Maintain brand standards and guidelines through content, email, and cloud page templates.You will be expected to:- Track and analyze engagement, conversion rates, list health, and funnel metrics from Salesforce Marketing Cloud to identify trends, optimization opportunities, and meaningful recommendations.- Collaborate with the Digital Analyst to develop standard reports and dashboards reporting on MQLs, campaign influence, and automation-driven pipeline contribution.- Provide insights to refine segmentation, journey logic, and message personalization.- Work with stakeholders to define KPIs and support the setup of tracking specifications in Marketing Cloud.Your role will also involve:- Working with product and content marketing teams to tailor assets for each buyer segment.- Implementing dynamic content to support personalization for vertical markets, product lines, and customer roles.- Supporting A/B testing, subject line optimization, and message refinement.In addition to technical skills, soft skills required for this role include:- Aligning and collaborating regularly with the digital marketing team on SEO strategy, website integration, and form optimization.- Basic knowledge of JavaScript, HTML, and CSS to support email templates, Cloud Pages, and Forms.- Ability to translate business requirements and submit user stories (Azure DevOps) to MarTech and Development teams and resources.- Maintaining clear and comprehensive documentation of tracking implementations, configurations, and processes.- Excellent written and verbal communication, presentation, attention to detail, and business acumen skills.Your work hours should be available for meetings and discussions until 12 noon CST, and your adaptability to the evolving needs of the Marketing teams is crucial. As a Specialist Marketing Automation at Lennox, you will support the execution and optimization of multi-channel campaigns in Salesforce Marketing Cloud. Your responsibilities will include:- Building, executing, and optimizing automated marketing campaigns in Salesforce Marketing Cloud (SFMC), such as nurturing journeys, drip campaigns, and re-engagement programs, ensuring accurate and timely delivery.- Building and maintaining email, SMS, MMS, and push programs using available segmentation, personalization, and automation tools.- Executing A/B tests and contributing to optimizing journeys and campaign workflows.- Collaborating with cross-functional teams (marketing, sales, product) to understand requirements and translate them into effective campaigns.- Monitoring campaign performance, preparing reports summarizing engagement metrics and KPIs, and providing insights based on campaign results.- Maintaining dashboards and recurring performance summaries to support data-driven decision-making.Additionally, you will be responsible for:- Creating, building, and testing email templates and managing changes and improvements to existing email templates & content blocks.- Collaborating with content marketers to build, schedule, and send e-blasts daily.You will also support the Campaign Opera

Keyskills :
Marketing AutomationSalesforce Marketing CloudCampaign ExecutionLead ManagementHTMLCSSEmail Template DevelopmentSystems OwnershipAnalyticsReportingContent Personalization