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Job Location | Delhi |
Education | Not Mentioned |
Salary | Not Disclosed |
Industry | Recruitment Services |
Functional Area | General / Other Software |
EmploymentType | Full-time |
We are looking for AM/ DY Marketing- BTLQualifications:- Graduate / Post GraduateExcellent communication skills5- 6 years of relevant experience with proven track record in digital online marketing.Description:- Role: A) Marketing- i) Utilize the marketing budget effectively across various activities ii) BTL iii) Retail POSM, POP, Packaging Revamp etc. iv) Digital/ Social v) VM- GT/ MT vi) Events & Brand Promotion vii) Identify TG& Communication package- develop an effective communication story for all their products. It should crisp, relevant & differentiated. viii) Develop & maintain calendar of all marketing activities. Have a rolling calendar with all activities planned for their product ix) Have an effective GTM strategy for all products- display ,FSU x) New Products- launch of new products, coordination with relevant departments & agencies in ensuring effective launch . B) Portfolio- i) Rationalize portfolio so as to have only profitable skus ii) Ensure attractive packaging C) Competition- i) Keeping track of competition by visiting the market regularly D) Sales Numbers- i) Deliver sales targets for their products/ Category ii) Track & grow market share for their products / category iii) Review of numbers every week/ month- region wise & sub category wise E) P&L- i) Ensure that we have a positive GM on product net of marketing spends.,
Keyskills :
brandpromotion net btl gtm pop sales retail strategy marketing communication arketshare marketingbudget effectivecommunication it brand st rolling packaging tfolio MarketShareAnalysis