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Associate Analytics Director

3.00 to 5.00 Years   Delhi   21 Sep, 2021
Essence
Job LocationDelhi
EducationNot Mentioned
SalaryNot Disclosed
IndustryAdvertising / MR / PR / Events
Functional AreaStatistics / Analytics
EmploymentTypeFull-time

Job Description

Essence, part of GroupM, is a global data and measurement-driven media agency whose mission is to make brands more valuable to the world. Clients include Google, Flipkart, NBCUniversal, LOr al and the Financial Times. The agency is more than 2,000 people strong, manages $4.5B in annualized media spend, and deploys campaigns in 121 markets via 22 offices in APAC, EMEA and the Americas. Visit essenceglobal.com for more information and follow us on Twitter at @essenceglobal.Some of the things we d like you to do:

  • Leverage your existing media analytics knowledge to develop an understanding of the end-to-end Essence analytics process and work with global teams
  • Improve the efficiency of existing processes by identifying opportunity areas for standardization across regions and accounts
  • Lead your team in project setup, analysis, and post-campaign reviews
  • Collaborate cross functionally on process development, improvement & optimization, and ensure compliance and take direct responsibility for quality of work
  • Liaise closely with multiple stakeholders on project intake and execution to assess requirements, and ensure best-in-class work is being delivered and become their trusted advisor
  • Build an understanding of marketing plans and their objectives to be able to advise on best practices in media measurement, data management, automation and campaign reporting.
  • Provide direction and leadership to direct reports, working with them on goals, motivations, and career progression
  • Play a prominent role in the induction of new employees, teaching them Essence s approach to Analytics
  • Work across, and with, all bands, disciplines, and offices, ensuring continuous collaboration and progression
A bit about yourself:
  • 9+ years of industry experience in an insights and data-focused role
  • Demonstrable proficiency with systems such as SQL, Social Analytics tools (Crimson Hexagon), Python, and/or R
  • Strong analytical skills - ability to analyze raw data, find insights, and provide actionable strategic recommendations
  • Have a high understanding of Brand & Performance campaigns, their objectives and measurement techniques, A/B Testing, significance tests and/or market research, Data Science toolkit & cloud platforms (GCP/AWS).
  • Strong verbal and written communicator with ability to build relationships at all levels within the business
  • 3+ years of experience in managing a team (sometimes remotely) effectively to bring out the best in their skill sets, motivating them to succeed, and keeping their focus.
  • Strong work ethic, with ability to manage multiple projects, people, and time zones to meet deadlines and deliver results, proficiency in process management
  • Prior experience in marketing analytics or a digital agency/consulting will be highly desirable.
What you can expect from Essence:Essence s mission is to make advertising more valuable to the world. We do this by employing the world s very best talent to solve some of the toughest challenges of today s digital marketing landscape. It s important that we hire people whose values reflect those of our own: genuine, results-focused, daring and insightful. As an Essence employee, we promise you a workplace that invests in your career, cares for you and is fun and engaging. We believe these factors create a workplace where you can be yourself and do amazing work.,

Keyskills :
data sciencemarket researchdata managementsocial analyticsdigital marketinganalytical skillsmarketing analyticsprocess developmentprofessional liabilityab testing

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