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| Job Location | Delhi |
| Education | Not Mentioned |
| Salary | Not Disclosed |
| Industry | IT - Software |
| Functional Area | General / Other Software |
| EmploymentType | Full-time |
Marketing Automation Specialist No. of Positions: Experience: 4- 5 Years Location: NCR Essential Responsibilities Conduct Marketing automation full implementation and audits Create and Run Lead Nurture programs including Lead Scoring Data Management and Segmentation Marketing automation and SFDC integration Demand Generation programs setup (emails, landing pages, blogs etc) Email or Landing page template creation and updates Webinar and event workflows Design and Implementation of multi- channel automation processes Design Campaign attribution model, Reporting and Analytics Database Marketing, Campaign Performance Evaluation, Customer Targeting and Retention, Cross Selling, Assortment etc. Skills and Competencies Familiarity with the latest marketing trends, tools, and best practices is a must. Experience with CRM and marketing automation tools such as Salesforce and Marketo highly desired. Strategic ABM marketing and planning within B2B. Possess a solid understanding of digital marketing strategies, both inbound and outbound. Cross- functional collaboration. Ability to conduct research and analyze data. Qualifications Minimum of 4- 5 years experience in a high- tech B2B demand generation, marketing automation role Bachelors degree in Marketing, Business, or comparable education/ experience. Best in class marketing, demand generation, and channel experience with a B2B hi- tech company. Proven track record executing innovative and multi- part event and demand generation programs. Attention to detail and discipline to follow established policies and processes. Proven track record with account- based marketing programs and large account selling teams.,
Keyskills :
b2b mail reporting sql jquery sfdc email automation utomationtools marketingprograms marketingautomation largeaccountselling landingpages datamanagement digitalmarketing crossselling performanceevaluation templatecreation databasemarketi