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| Job Location | Delhi |
| Education | Not Mentioned |
| Salary | Not Disclosed |
| Industry | NGO / Social Work |
| Functional Area | Sales / BD |
| EmploymentType | Full-time |
Role ProfileThis is a purposeful role for a passionate marketing, business development or social media professional to contribute to building a brand that symbolizes India finest crafts and artisans. The aim is to market authentic handmade Indian craftsmanship (including languishing and forgotten crafts) to a much larger market in India and abroad and facilitate direct linkages between buyer and artisan for custom orders; thereby making craft a route for sustainable livelihoods for poor and disenfranchised artisans.The two key aspects of the role are: 1. Develop and deliver a communication strategy for retail buyers on the online platform that includes: Powerful artisan, product and rural community storiesEffective use of social media and response based campaignsPR and other unconventional marketing channels2. Create and manage a strong pipeline of retail customers for the portfolio of products. This will include: Building and managing database of prospective buyersFacilitating buyer inquiries and contact with artisansFacilitating order placementSoliciting and incorporating buyer feedbackSending regular updates to buyers on new artisans registered and products showcasedSending regular mobile updates to artisans on potential buyers interested in their craftIf you enjoy engaging with consumers, are deft with social media, and love developing innovative campaigns, wersquod encourage you to join our team. The role requires that you have prior experience in sales/ marketing and communication. The role will be supported by our merchandising and order fulfillment staff who would provide for product/ craft recommendations specific to client requirements and ensure meticulous fulfillment for orders and deliveries.,
Keyskills :
socialmedia marketing contentmanagement customerrelations ads clientrequirements businessdevelopment pr brand retail mobile business strategy database pipeline campaigns ustom ders derfulfillment tfolio