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Sr. Executive Media Activation-Offline

1.00 to 3.00 Years   Delhi   01 Mar, 2021
Essence
Job LocationDelhi
EducationNot Mentioned
SalaryNot Disclosed
IndustryAdvertising / MR / PR / Events
Functional AreaGeneral / Other Software
EmploymentTypeFull-time

Job Description

About EssenceEssence, part of GroupM, is a global data and measurement-driven media agency whose mission is to make brands more valuable to the world. Clients include Google, Flipkart, NBCUniversal, LOr al, and the Financial Times. The agency is more than 2,000 people strong, manages $4B in annualized media spend and deploys campaigns in 121 markets via 21 offices in APAC, EMEA and North America. Visit essenceglobal.com for more information and follow us on Twitter at @essenceglobal.About the roleEssence is looking for an enthusiastic, and self-motivated offline activation professional to take charge as the Business Executive, Offline Activation on Google and other businesses handled under Team Google. Reporting to the Business Group Head, you will learn and participate in strategic media planning for one of the leading brands as it expands in India. Full accountability is yours the canvas is open for you, if you have the hunger.Some of the things we d like you to do:

  • Creation and delivery of Media Plans
  • Manage the day-to-day work flow with the Business Planning team and Investment team
  • Adherence of SLA on delivery timelines
  • Pre -Mid and Post Campaign analysis and presentation
  • Ensure that deliverable are sent as per the engagement calendar
  • Arrive at actionable solutions using secondary data analysis (BARC,IRS, TGI, MAP) and by drawing upon media planning experience
  • Ensure necessary documentation with internal teams and coordination with channel partners for smooth execution of campaign
  • Ensure efficient implementation of media plans
A bit about yourself:
  • ~ 1-3 years of Media Planning experience
  • Great analytical skills and love for numbers
  • Knowledge and hands-on experiences on BARC and basics of IRS, TGI, MAP
  • Accuracy and speed of working on excels
  • Knowledge and practical experiences in industry software such as BARC
  • Strong understanding towards consumers, business and marketing
  • Keeping abreast of current industry communication / media thinking
  • Team player and positive attitude
  • Excellent communication and presentation skills
What you can expect from EssenceEssence s mission is to make advertising more valuable to the world. We do this by employing the world s very best talent to solve some of the toughest challenges of today s digital marketing landscape. It s important that we hire people whose values reflect those of our own: genuine, results-focused, daring and insightful. As an Essence employee, we promise you a workplace that invests in your career, cares for you and is fun and engaging. We believe these factors create a workplace where you can be yourself and do amazing work.We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, or marital status.,

Keyskills :
post campaign analysissecondary data analysisdata analysismedia planningfigurative artstrategic mediachannel partnersdigital marketingbusiness planninganalytical skills

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