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Performance Marketing Manager

1.00 to 5.00 Years   Gurugram   28 Mar, 2025
GoMechanic
Job LocationGurugram
EducationNot Mentioned
SalaryRs 3.5 - 5 Lakh/Yr
IndustryAutomobile / Auto Ancillaries
Functional AreaMarketing / Communication
EmploymentTypeFull-time

Job Description

    We are looking for a Performance Marketing Specialist with 2 years of experience in managing digital marketing campaigns across Google Ads, Meta (Facebook & Instagram), and Universal App Campaigns (UAC). The ideal candidate will be responsible for executing data-driven performance marketing strategies to optimize ROI, drive customer acquisition, and maximize conversions.Office timing and working days: 10:30-6:30; 5.5 days working (1st, 3rd and 5th Off and 2nd and 4th working)Location: Corporate office, Sector 49 GurgaonRoles and responsibilities:
    • Plan, execute, and optimize Google Ads (Search, Display, YouTube, UAC) and Meta (Facebook, Instagram) campaigns.
    • Manage Universal App Campaigns (UAC) to drive app installs and in-app engagement.
    • Allocate budgets efficiently across channels to maximize ROAS (Return on Ad Spend) and minimize Customer Acquisition Cost (CAC).
    • Analyze campaign performance using Google Analytics, Meta Business Manager, and third-party tracking tools.
    • Create custom audiences, lookalike audiences, and retargeting strategies for better conversion rates.
    • Implement behaviour-based audience segmentation to improve ad personalization.
    • Stay updated on industry trends, platform algorithm updates, and competitor strategies.
    Skills:
    • Bachelors degree in Marketing, Business, or a related field (Masters degree is a plus).
    • 2 years of experience in marketing
    • Proficiency in digital marketing tools and platforms(Branch and MMP)
    • Excellent communication, leadership, and project management skills.
    • Creative thinker with a results-oriented mindset and attention to detail.

Keyskills :
digital marketinggoogle adwordsuac

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