Software Engineer 4 (Martech/AdTech)

Job Description

You will be responsible for designing and developing scalable Martech/AdTech solutions across web, mobile, and backend systems. This includes building and integrating APIs to support campaign delivery, personalization, and tracking. You will collaborate with product, data, and engineering teams to deliver reliable and performant ad & marketing experiences. Additionally, you will implement targeting and measurement capabilities using first- and third-party data. Your role will involve contributing to the architecture and technical roadmap of the Martech/AdTech stack and ensuring security, compliance, and data quality across integrations and data flows. Troubleshooting and resolving issues related to latency, delivery, and data consistency will be part of your responsibilities. Staying current with industry best practices, tools, and platform capabilities such as DSPs, DMPs, CDPs is essential. Supporting experimentation, A/B testing, and audience segmentation infrastructure will also be a key aspect of your role. You will partner with stakeholders to translate business needs into scalable technical solutions.Key Responsibilities:- Design and develop scalable Martech/AdTech solutions- Build and integrate APIs for campaign delivery, personalization, and tracking- Collaborate with product, data, and engineering teams- Implement targeting and measurement capabilities using data- Contribute to the architecture and technical roadmap- Ensure security, compliance, and data quality- Troubleshoot and resolve issues related to latency and data consistency- Stay updated with industry best practices and tools- Support experimentation, A/B testing, and audience segmentation- Translate business needs into technical solutionsQualifications:- 12 years of software development experience- Hands-on experience with AdTech or Martech platforms- Proficiency in programming languages like Python, Java- Experience with data integration, APIs, and cloud infrastructure (GCP/AWS/Azure)- Strong collaboration, problem-solving, and communication skillsMust-Have Skills:- Python / Java- REST APIs- SQL- Cloud (GCP / AWS / Azure)- DSP / DMP / CDP- Data pipelines- Tagging / tracking- Git / CI/CD You will be responsible for designing and developing scalable Martech/AdTech solutions across web, mobile, and backend systems. This includes building and integrating APIs to support campaign delivery, personalization, and tracking. You will collaborate with product, data, and engineering teams to deliver reliable and performant ad & marketing experiences. Additionally, you will implement targeting and measurement capabilities using first- and third-party data. Your role will involve contributing to the architecture and technical roadmap of the Martech/AdTech stack and ensuring security, compliance, and data quality across integrations and data flows. Troubleshooting and resolving issues related to latency, delivery, and data consistency will be part of your responsibilities. Staying current with industry best practices, tools, and platform capabilities such as DSPs, DMPs, CDPs is essential. Supporting experimentation, A/B testing, and audience segmentation infrastructure will also be a key aspect of your role. You will partner with stakeholders to translate business needs into scalable technical solutions.Key Responsibilities:- Design and develop scalable Martech/AdTech solutions- Build and integrate APIs for campaign delivery, personalization, and tracking- Collaborate with product, data, and engineering teams- Implement targeting and measurement capabilities using data- Contribute to the architecture and technical roadmap- Ensure security, compliance, and data quality- Troubleshoot and resolve issues related to latency and data consistency- Stay updated with industry best practices and tools- Support experimentation, A/B testing, and audience segmentation- Translate business needs into technical solutionsQualifications:- 12 years of software development experience- Hands-on experience with AdTech or Martech platforms- Proficiency in programming languages like Python, Java- Experience with data integration, APIs, and cloud infrastructure (GCP/AWS/Azure)- Strong collaboration, problem-solving, and communication skillsMust-Have Skills:- Python / Java- REST APIs- SQL- Cloud (GCP / AWS / Azure)- DSP / DMP / CDP- Data pipelines- Tagging / tracking- Git / CI/CD

Keyskills :
PythonJavaSQLDSPDMPREST APIsCloud GCPAWSAzureCDPData pipelinesTaggingtracking