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Head Performance Marketing D2C Brands

8.00 to 12.00 Years   Ludhiana,Other Punjab   22 Feb, 2025
Leeford Healthcare Limited
Job LocationLudhiana,Other Punjab
EducationNot Mentioned
SalaryNot Disclosed
IndustryInternet / E-Commerce
Functional AreaNot Mentioned
EmploymentTypeFull-time

Job Description

    Job Title: Head - Performance Marketing (D2C / E-Commerce Industry Only)Location: Corporate Office - LudhianaBudget: 18 lacsExperience: 8 - 10 yrsWe are seeking a results-driven Performance Marketing Head. The ideal candidate will possess a deep understanding of digital marketing strategies and analytics, with a proven track record of driving customer acquisition, engagement, and retention through various performance marketing channels.Candidate should have experience with Ecommerce / Direct-to-Consumer (D2C) brandsKey Responsibilities: Develop and implement a comprehensive performance marketing strategy to maximize ROI across all digital channels, including paid search, social media, display advertising, email marketing, and affiliate marketing. Lead and mentor a high-performing team of marketing professionals, fostering a culture of innovation and continuous improvement. Utilize data analytics and performance metrics to measure and optimize campaign effectiveness, managing budgets and forecasting ROI to drive growth. Collaborate with cross-functional teams, including product, sales, and creative, to align marketing strategies with overall business objectives. Stay ahead of industry trends and emerging technologies to identify new opportunities and refine existing strategies. Build and maintain relationships with key external partners, agencies, and vendors to enhance marketing performance. Conduct competitive analysis and market research to inform strategy and identify new customer segments.Skills Required. Bachelors degree. Proven experience in a performance marketing leadership role within the D2C / Ecommerce sector with a strong focus on digital marketing. Extensive knowledge of performance marketing tools, analytics platforms, and optimization strategies. Strong analytical skills with the ability to interpret data and translate insights into actionable strategies. Exceptional leadership, communication, and interpersonal skills. Demonstrated ability to manage multiple projects and meet deadlines in a fast-paced environment.Interested one can share resume to hidden_email,

Keyskills :
Digital MarketingAnalyticsCustomer AcquisitionEngagementRetentionSocial MediaDisplay AdvertisingEmail MarketingAffiliate MarketingData AnalyticsPerformance MetricsBudget ManagementROICompetitive AnalysisMarket ResearchEcommerceDirecttoCons

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