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Subscription Growth & Retention Manager

Fresher Madurai, Tamil Nadu 28 Jan, 2026

Job Location	Madurai, Tamil Nadu
Education	Not Mentioned
Salary	Not Disclosed
Industry	Internet / E-Commerce
Functional Area	Not Mentioned
EmploymentType	Full-time

Job Description

As a Subscription Growth & Retention Manager for our Sportstech Live App, you will lead the performance and lifecycle strategy to increase user conversion, enhance app engagement, and reduce churn. Collaboration with product, marketing, data, and design teams is essential to optimize the user journey effectively.Your key responsibilities will include:- Increasing trial-to-paid and visitor-to-subscriber conversion through data-driven testing and messaging.- Developing and managing onboarding experiences to drive user activation and habit formation.- Analyzing user behavior, identifying churn risk, and implementing proactive retention strategies.- Conducting A/B and multivariate tests across app flows, pricing, messaging, and CRM.- Launching and overseeing multi-channel lifecycle campaigns (email, in-app, push notifications).- Owning and reporting on key performance indicators (KPIs) such as conversion rate, churn, LTV, renewal, and win-back.- Collaborating cross-functionally with Product, Creative, Data, and Customer Success teams.- Supporting App Store Optimization (ASO) efforts to increase app visibility and downloads.- Monitoring industry trends and benchmarking competitors in the fitness and health tech sectors.Qualifications required:- 4 years of experience in subscription growth, lifecycle marketing, CRM, or digital product optimization.- Strong grasp of user behavior, conversion funnels, and retention metrics.- Experience with A/B testing platforms such as Firebase, Amplitude, or Optimizely.- Proficient analytical skills using SQL, Excel, or BI tools to derive actionable insights.- Familiarity with lifecycle platforms like Braze, Iterable, Leanplum, or similar.- Experience in freemium or trial-to-paid subscription business models.- Excellent written and verbal communication skills to ensure alignment across teams and effectively communicate campaign outcomes and product enhancements.Preferred skills that would be considered a bonus include:- Background in fitness, wellness, or mobile apps.- Strong eye for UX/UI and design collaboration.- Understanding of gamification, habit loops, or loyalty program design.- Experience working across international markets and managing localization workflows.This is a full-time position located in Madurai and Bangalore with health insurance benefits.,

Keyskills :
CRMSQLExcelBI ToolsFreemiumApp Store OptimizationGamificationSubscription GrowthLifecycle MarketingDigital Product OptimizationAB TestingBrazeIterableLeanplumUser Behavior AnalysisConversion FunnelsRetention MetricsIndustry Trends Monitor

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