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Area Business Manager - Guwahati

5.00 to 8.00 Years   Mumbai (Maharashtra)   21 Feb, 2025
ABBOTT
Job LocationMumbai (Maharashtra)
EducationMBA/ PGDMAny Graduate
SalaryAs per Industry Standards
IndustryOthers - other Industry
Functional AreaSales/Business Development
EmploymentTypeFull-time

Job Description

JOB DESCRIPTION:JOB SUMMARYContribute to the long-term growth of Abbott Nutrition products in territory by increasing awareness among Health Care Professionals on the important role of nutrition in improving quality of life, and the superiority of Abbott products to competitor brands. Gain new business and grow existing business through an omnichannel, customer engagement strategy that builds HCP confidence in and loyalty to Abbott brand products. Develop and sustain the knowledge, customer engagement skills, and business acumen of Medical reps to build a high performing ethical sales team. Develop KOL relationships to promote the Abbott brand and influence the perception of Abbott products as the brand of choice, by HCPs in all specialties and at all levels.CORE JOB RESPONSIBILITIES

  • Enable ethical field force to meet regional and team KPIs
  • Analyze market, category and channel opportunities within territory/area using real-time omnichannel business intelligence to identify opportunities for market share growth at the customer/account level
  • Leverage business analytics and customer insights to conduct ongoing analysis of growth potential throughout the region and create an omnichannel engagement strategy to establish Abbott as the brand of choice throughout the region
  • Develop and support the execution of account plans using an integrated customer omnichannel engagement strategy
  • Deploy marketing programs to target customers and accounts via the Medical Reps, including education, execution, and tracking of program impact/success
  • Observe and provide progressive, real-time coaching and feedback to Medical reps on every aspect of the customer engagement process
  • Accelerate the development of digital knowledge and application in Medical reps through mentoring, coaching and role-modeling
  • Build and maintain relationships with customers and accounts across digital, remote/virtual and face-to-face channels to increase awareness and loyalty to Abbott brand products
  • Collaborate with the training/SFE to optimize team performance by identifying knowledge and skill gaps in Medical reps across the team and create individual development plans to elevate capabilities across the territory/area
  • Provide direct, ongoing support to Medical reps in the field through collaborative problem-solving, mentoring, coaching, feedback and escalations
  • Develop and expand a network of KOLs throughout the territory/area, reflecting to influence at all levels of an account (not limited to HCPs)
  • Work cross-functionally with Marketing, Analytics and SFE to gather and interpret customer and market behavior data, translating omnichannel engagement data into real-world activities.
MINIMUM QUALIFICATIONS
  • Graduation in medicine, science, pharmaceuticals/nutrition
  • MBA/PGDM would be a plus.
MINIMUM WORK EXPERIENCE
  • Minimum 5 years of relevant experience.
Experience Details
  • Experience in Sales with at least 2 years as Area Manager.
  • Must have knowledge of market dynamics, demographics of area.
  • Must have knowledge of Channel sales across different types of outlets.
  • Networking and orientation towards customer (retailers/associations) management.
  • Possess negotiation skills, people development, Networking Ability and influencing ability.
The base pay for this position isN/AIn specific locations, the pay range may vary from the range posted.JOB FAMILY:Sales ForceDIVISION:ANI International NutritionLOCATION:India > Mumbai : BKC BuildingADDITIONAL LOCATIONS:WORK SHIFT:StandardTRAVEL:Yes, 100 PERCENT of the TimeMEDICAL SURVEILLANCE:Not ApplicableSIGNIFICANT WORK ACTIVITIES:Continuous walking for prolonged periods (more than 2 hours at a time in an 8 hour day)Locations - India - Mumbai : BKC Building

Keyskills :
customer engagement strategies market analysis techniques business analytics proficiency team development skills kol relationship managementsales team people development negotiation market share channel sales area manager marketing sfe build

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