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Country Brand Manager

4.00 to 8.00 Years   Mumbai (Maharashtra)   14 May, 2025
Pfizer
Job LocationMumbai (Maharashtra)
EducationMBA/ PGDMAny Graduate
SalaryAs per Industry Standards
IndustryHealthcare
Functional AreaSales/Business Development
EmploymentTypeFull-time

Job Description

Brand Management for Portfolio

  • Responsible for a brand plan that maximizes patient impact and deliver against financial objectives within a brand/category sub-segment, while the overall accountability remains with the CBL. Business sub-segment is a geography, brand or portfolio that is managed as part of a broader accountability owned by a CBL.
  • Manages a sub-segment of the category.
  • Owns the budget and execution of programs part of the tactical plan.
  • Develop the digital strategy roadmap for the business and implement digital initiatives and evaluate channels for execution.
Responsibilities:
  • Provide local insights and brand feedback to Brand Lead / Category Lead.
  • Lead Cross Functional Team to drive brand/portfolio objectives.
  • Form a strong partnership with various x-functional stakeholders to drive and achieve aggressive revenue targets and profitability objectives.
  • Develop partnerships with multiple vendors to drive diagnostic infrastructure in the country.
  • Collaborate with partners to broaden access for our innovative drugs (Patient Groups, NGOs, etc.).
  • Tailor brand and execute brand strategies to local market needs, and define local priorities for a brand or TA.
  • Select best-fitting modules from cross-EM content; translate and trans-create brand materials, as needed.
  • Manage local agencies for trans-creation (budget, scope, timing, and quality of project).
  • Forecast brand performance and track progress towards target.
  • Develop country brand Plan and influence sales targets and brand A&P allocations with Marketing and Sales Leads.
  • Cross-functional brand leadership across Field Force, Account management, medical, legal, regulatory, etc.
  • Train Field Force on product positioning and prioritization.
  • Partner with Medical to educate KOLs on emergent medical research and differentiated product attributes.
Shared Accountability
  • Develop country Op Plan and influence sales targets and brand A&P allocations (with CM/BU Lead and Mktg. Lead).
  • Long-range forecasting (with the leadership team).
  • Revenue adjustments, as needed (with the leadership team).
  • Develop promotional meetings strategy and drive execution.
  • Validate brand-specific messages, design training (with medical, regulatory).
  • Develop awareness campaigns, congress content (with KOLs) in partnership with Medical Accountable.
  • Brand Plan: review of brand strategies by Sales/marketing/regulatory/legal.
  • Campaign Development: Select best fitting modules for country needs.
  • Promo Meetings: Manage compliance review of materials.
Product Complexity
  • Participates in Launch Strategies.
  • Designs and participates in growth product strategies.
  • Designs and drives strategies for foundational products.
Digital Initiatives
  • Collaborate with other markets to leverage on the existing digital tools & explore possibility of localizing it.
  • Leverage on Pfizer Digital solutions in driving initiatives for wider reach of prospects & communication to the existing customers.
  • Utilize & improvise the usage of digital tools to be able to have market insights & integrate it in the business strategy.
Organizational Relationships
  • Works closely with the CBL in a player coach working relationship.
  • Partners with the following team members: Medical, Legal, Regulatory, Access, Sales, GCO and BAI.
Qualifications & Experience
  • 4-8 years of Brand management experience in Pharma industry.
  • MBA Required.
Pfizer is an equal opportunity employer and complies with all applicable equal employment opportunity legislation in each jurisdiction in which it operates.Marketing and Market Research#LI-PFELocations - IND - Mumbai

Keyskills :
brand management digital strategy cross functional leadership market insights revenue forecasting business strategy sales marketing product positioning sales targets

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