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Product Marketing Manager

5.00 to 8.00 Years   Mumbai (Maharashtra)   02 Mar, 2025
TAC Security
Job LocationMumbai (Maharashtra)
EducationBE/ B.Tech (Engineering)
SalaryAs per Industry Standards
IndustryIT-Hardware/Networking, Telecom
Functional AreaSales/Business Development
EmploymentTypeFull-time

Job Description

Product Marketing ManagerApply For This RoleWHAT YOULL BE DOING

  • Meeting Company and Marketing Objectives through Field Marketing Excellence
  • Working with the regions Sales leadership team, create and deliver the Regional Marketing strategy that meets the regions business goals through the delivery of World Class Field marketing.
  • Support the regional GTM plan for all products, product launches, and regional campaigns in the region
  • Set campaign goals and track against those goals for campaign plans
  • Expand TAC Security visibility and awareness Develop a region-appropriate awareness strategy including Introduce creative, cost-effective corporate advertising campaigns
  • Maximize exposure/return at industry and other events
  • Work with the CMO to meet or exceed the goals set for Marketing Waterfall for the region in line with Regional Billings growth
  • Meet or exceed the goals set for ROMI (either direct or passport model) for all marketing investments. Continuously review the marketing mix to ensure optimal execution (events vs online etc)
  • Report monthly/bi Q and Q results for the region and any corrective actions required
  • Drive Channel Best initiative through enhanced Channel To and Channel Thru programs
  • Show visibility of Channel Thru investments and demonstrate return on investments. Report on how Channel Thru investments are supporting the regions goals.
  • Make strategic investment decisions on all marketing investments to/through the channel
  • Ensure visibility of the Regions marketing activities and outcomes driving an effective internal communication strategy.
  • Ensure you are aware of and follow compliance requirements, contract rules, and all other internal marketing policies.
  • Ensure all vendors have an appropriate SoW and/or contract in place and appropriate use of Scrap and other internal approval processes
SKILLS YOU HAVE
  • Excellent Knowledge of the Technology market or related industry and its dynamics
  • Experience in complex, strategic channel management.
  • A minimum of 5 years experience working in a Marketing Manager position
ABOUT TAC SECURITYTAC Security, headquartered in San Francisco, is a global leader in Vulnerability Management that protects Fortune 500 companies, leading enterprises, and governments around the world. The company manages 5 Million vulnerabilities through its Artificial Intelligence (AI) based Vulnerability Management Platform ESOF (Enterprise Security in One Framework).

Keyskills :
sales sow gtm field marketing manager market marketing marketing activities channel management marketing manager

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